Indonesian Journal of Tourism and Hospitality Management
The Indonesian Journal of Tourism and Hospitality Management (WAKATOBI) is aimed to be a prominent channel for the publication of hospitality management and tourism research. The journal takes an interdisciplinary approach and includes planning and policy aspects of international, national, and regional tourism as well as specific hospitality management studies. The journal's articles reflect its holistic approach - including primary research articles, discussion of current issues, case studies, reports, and book reviews. The journal seeks to publish articles that are relevant to both academics and practitioners, and are the results of double-blind reviews by at least two referees chosen by the editor for their expertise.
Effectiveness of Local Wisdom-Based Differentiation Strategies in Tourism Destination Development: Study in the Lake Toba Tourism Area
Tourism plays an important role in sustainable development by promoting cultural and environmental preservation. However, the rapid development of tourism also presents significant challenges related to the sustainability, competitiveness, and differentiation of tourism destinations. This study aims to understand the effectiveness of local wisdom-based differentiation strategies in developing tourism destinations in the Lake Toba by focusing on the integration of local cultural to increase destination attractiveness and local community involvement. This study uses a mixed methods method, combining in-depth interviews with local communities and tourist surveys. The research sample consisted of 30 local respondents and 384 tourists using purposive sampling techniques and data analysis was carried out using thematic analysis and ANOVA tests. The results of the study show that local wisdom play an important role in improving tourist experience and satisfaction. This shows that local wisdom-based differentiation strategies are effective in increasing the attractiveness of Lake Toba.
Copyright (c) 2024 Ardiyanto Maksimilianus Gai, Susetya Herawati, Ardi Wiranata https://creativecommons.org/licenses/by/4.0
Impact of Social Media Influencer Marketing on Brand Loyalty: The Mediating Role of Consumer Trust in the Bangladesh Telecommunication Industry
Therefore, the Bangladeshi telecommunication service providers published contents in social media to get attention online and offline consumers and building brand trust, consumer loyalty. So, this research explores to find the Impact of Social Media Influencer Marketing on Brand Loyalty: The Mediating Role of Consumer Trust in the Bangladesh Telecommunication Industry. The research is designed as quantitative strategy and constructive structural questionnaire used to obtain primary data. The sample data is selected around 395 responses from different parts of Bangladesh by adopting a convenience sample technique. This sampling method consider as a non-probability sampling. The find of the study demonstrate that the social media influencer content marketing has a significant positive impact on brand loyalty while increasing consumer trust by mediating social media platforms. The literature gap has been trying to prevail switching of brand behavior in this research studies. This research is tries to find out how Social Media Influencer Content Marketing impacts to brand loyalty in the Bangladesh telecommunication industry.
Copyright (c) 2024 Md Amran Hossain, Md Mahady Hasan https://creativecommons.org/licenses/by/4.0
The Effect of Agoda's Online Travel Agent Promotion on Hotel Room Occupancy Window in Bali
This study aims to find out and analyze the influence of Agoda's online travel agent promotion on room occupancy rate in Conrad Bali. This study uses a quantitative method with a data collection technique through a questionnaire. The respondents in this study were 98 people using the purposive sampling method. The questionnaire was distributed through Google Form and consisted of 20 statements measured using a 5-point Likert scale. The data analysis technique used validity test, reliability test, classical assumption test, simple regression analysis, determination coefficient test, and t-test with the help of SPSS for Windows version 26 software. The results of the study were obtained that sales promotion had a positive and significant effect on the room occupancy rate in Conrad Bali, where a t-value was obtained of 12.297 and a sig value of 0.000. The magnitude of the influence of sales promotion is 61.2%, on the room occupancy rate. From the results of this study, it can be concluded that promotions through Agoda's Online Travel Agent are able to significantly increase the occupancy rate of rooms at Conrad Bali.
Copyright (c) 2024 Ni Kadek Dwi Trisna, Nyoman Gede Mas Wiartha, Clearesta Adinda https://creativecommons.org/licenses/by/4.0
The Role of Destination Brand Personality on Tourist’ Motivation to Purchase Local Foods
This research examines the interrelationship among the tourism destination impact to purchase local foods by mediating the brand personality. Basically, the food brand image significantly impacting to motivated to purchase local foods based on tourism attractions by following three objectives such as identifying the relationship between destination attractiveness, brand personality and motivation to purchase local foods, role of destination attractiveness to motivate purchase local foods and how does tourists destination brand personality image mediate to motivate to purchase local foods. There were five underlying factors being analyzed under destination attractiveness such as cultural, authentic, food health, sensory and physical excitement. Through an offline survey primary data has collected from 300 hundred local and international tourists from designated tourist zone. Basically, convenience sampling technique has used to obtain primary data & questionnaire designed and circulated among with respondents to get data. The finding confirms that the destination attractiveness and brand personality of image motivated to purchase local foods.
Copyright (c) 2024 Md Amran Hossain https://creativecommons.org/licenses/by/4.0