Indonesian Journal of Tourism and Hospitality Management

Effectiveness of Local Wisdom-Based Differentiation Strategies in Tourism Destination Development: Study in the Lake Toba Tourism Area

Ardiyanto Maksimilianus Gai — 2024-06-29

Tourism plays an important role in sustainable development by promoting cultural and environmental preservation. However, the rapid development of tourism also presents significant challenges related to the sustainability, competitiveness, and differentiation of tourism destinations. This study aims to understand the effectiveness of local wisdom-based differentiation strategies in developing tourism destinations in the Lake Toba by focusing on the integration of local cultural to increase destination attractiveness and local community involvement. This study uses a mixed methods method, combining in-depth interviews with local communities and tourist surveys. The research sample consisted of 30 local respondents and 384 tourists using purposive sampling techniques and data analysis was carried out using thematic analysis and ANOVA tests. The results of the study show that local wisdom play an important role in improving tourist experience and satisfaction. This shows that local wisdom-based differentiation strategies are effective in increasing the attractiveness of Lake Toba.

The Role of Destination Brand Personality on Tourist’ Motivation to Purchase Local Foods

Md Amran Hossain — 2024-06-13

This research examines the interrelationship among the tourism destination impact to purchase local foods by mediating the brand personality. Basically, the food brand image significantly impacting to motivated to purchase local foods based on tourism attractions by following three objectives such as identifying the relationship between destination attractiveness, brand personality and motivation to purchase local foods, role of destination attractiveness to motivate purchase local foods and how does tourists destination brand personality image mediate to motivate to purchase local foods. There were five underlying factors being analyzed under destination attractiveness such as cultural, authentic, food health, sensory and physical excitement. Through an offline survey primary data has collected from 300 hundred local and international tourists from designated tourist zone. Basically, convenience sampling technique has used to obtain primary data & questionnaire designed and circulated among with respondents to get data. The finding confirms that the destination attractiveness and brand personality of image motivated to purchase local foods.

Exploring the Impact of Social Media and Travel Review Websites on the Decision-Making Process of International Tourists

Thomas Mensah Asabere — 2024-06-15

This study explored how social media and travel review websites affect the decision process of international tourists. The method of the study was qualitative research for the way standards of travel review websites and social media influence the international tourist decision-making processes. The study presented vital information regarding the limited knowledge about how travel review websites, together with social media sites, affect international visitors' trip planning process. Trip planners looked at Instagram, Facebook and TikTok as their primary research platforms, even though Booking.com and TripAdvisor offered important travel information and feedback. The proposed social-influence travel decision-making model, SMITDM-IT, extends existing knowledge on how the different forms of social media content influence every step taken in the journey of a tourist. Participants were willing to continue using social media and travel review websites because of the platform provided for receiving various comments. The results from the study would be useful to industry practitioners such as the Ministry of Tourism, Arts, and Culture and the Ghana Tourism Authority.

Impact of Social Media Influencer Marketing on Brand Loyalty: The Mediating Role of Consumer Trust in the Bangladesh Telecommunication Industry

Md Amran Hossain — 2024-06-28

Therefore, the Bangladeshi telecommunication service providers published contents in social media to get attention online and offline consumers and building brand trust, consumer loyalty. So, this research explores to find the Impact of Social Media Influencer Marketing on Brand Loyalty: The Mediating Role of Consumer Trust in the Bangladesh Telecommunication Industry. The research is designed as quantitative strategy and constructive structural questionnaire used to obtain primary data. The sample data is selected around 395 responses from different parts of Bangladesh by adopting a convenience sample technique. This sampling method consider as a non-probability sampling. The find of the study demonstrate that the social media influencer content marketing has a significant positive impact on brand loyalty while increasing consumer trust by mediating social media platforms. The literature gap has been trying to prevail switching of brand behavior in this research studies. This research is tries to find out how Social Media Influencer Content Marketing impacts to brand loyalty in the Bangladesh telecommunication industry.

The Effect of Agoda's Online Travel Agent Promotion on Hotel Room Occupancy Window in Bali

Ni Kadek Dwi Trisna — 2025-08-06

This study aims to find out and analyze the influence of Agoda's online travel agent promotion on room occupancy rate in Conrad Bali. This study uses a quantitative method with a data collection technique through a questionnaire. The respondents in this study were 98 people using the purposive sampling method. The questionnaire was distributed through Google Form and consisted of 20 statements measured using a 5-point Likert scale. The data analysis technique used validity test, reliability test, classical assumption test, simple regression analysis, determination coefficient test, and t-test with the help of SPSS for Windows version 26 software. The results of the study were obtained that sales promotion had a positive and significant effect on the room occupancy rate in Conrad Bali, where a t-value was obtained of 12.297 and a sig value of 0.000. The magnitude of the influence of sales promotion is 61.2%, on the room occupancy rate. From the results of this study, it can be concluded that promotions through Agoda's Online Travel Agent are able to significantly increase the occupancy rate of rooms at Conrad Bali.