Vol. 2 No. 10 (2024): October 2024

Articles

• A Comparative Study of Consumer Buying Behaviour: Price Perception of Grocery Products at D-Mart (Damani Mart) and Reliance Smart Bazar in Ahmedabad City

  Chauhan Kuldip, Parmar Divya, Jignesh Vidani

  787-806

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• A Comparative Analysis of Consumer Preferences and Brand Perception Between Pepsin and Coco-cola in Ahmedabad and Mumbai

  Vashishth kuhada, Jignesh Vidani, Krutika Katariya

  807-828

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• A Comparative Analysis of Reader’s Preference Over e-book vs Physical Fiction Books in Ahmedabad City

  Kishan Pandya, Ripal Patel, Jignesh Vidani

  757-774

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• Feasibility Study of Islamic Propagation Institutions in Entrepreneurship in the Disruptive Era

  Luthfi Hardi, Cecep Castrawijaya

  775-786

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• A Study on Perception Regarding Ease of doing Business After the Introduction of ARTIFICIAL INTELLIGENCE Among GEN Z in Ahmedabad

  Shreeya Chavda, Tilak Gohil, Jignesh Vidani

  735-756

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