Optimizing Digital Marketing at IWAPI (Indonesian Women Entrepreneurs Association) DPC Depok

Rino Subekti; Silvana Syah; Hafizah Rifiyanti; Dwi Sidik Permana; Syamsu Hidayat

doi:10.55927/darma.v2i4.5903

Authors

Rino Subekti Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Silvana Syah Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Hafizah Rifiyanti Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Dwi Sidik Permana Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Syamsu Hidayat Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

DOI:

https://doi.org/10.55927/darma.v2i4.5903

Keywords:

Digital Marketing, Social Media, Women's Entrepreneurship, UMKM

Abstract

Digital marketing is a field of marketing that uses digital technology and online platforms to promote products, services or brands to consumers. In this digital era, people have significantly transformed the way they interact with media, information and content as a whole. The implementation of this community service activity focuses on optimizing digital marketing strategies for the DPC Depok Indonesian Women Entrepreneurs Association (IWAPI), an association of Indonesian women entrepreneurs representing the city of Depok. With the increasing importance of digital platforms in reaching a wider market, this PKM activity aims to introduce and popularize the use and use of digital marketing to increase sales of a product.

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