Domestic Tourists' Perceptions of Sayan Tourism Village Product Components in Gianyar Regency

I Dewa Ayu Agung Diah Paramitha; Ni Putu Oka Agustini; Anom Hery Suasapha

doi:10.55927/esa.v4i1.12162

Authors

I Dewa Ayu Agung Diah Paramitha Program Studi Destinasi Pariwisata, Politeknik Pariwisata Bali
Ni Putu Oka Agustini Program Studi Destinasi Pariwisata, Politeknik Pariwisata Bali
Anom Hery Suasapha Program Studi Destinasi Pariwisata, Politeknik Pariwisata Bali

DOI:

https://doi.org/10.55927/esa.v4i1.12162

Keywords:

Tourism Village, Product Components, Tourist Perception

Abstract

The purpose of this study was to understand the perception of domestic tourists towards the product components of Sayan Tourism Village in Gianyar Regency using six components of Tourism Village products, namely Attraction, Accessibilities, Amenities, Activity, Ancillary service and Available Packages. This research method uses a qualitative descriptive approach. With a sample of 100 domestic tourists who have visited Sayan Tourism Village. Sampling in this study will be taken randomly and is accidental. The data analyzed using a Likert scale. Data collection techniques using Questionnaire /survey, Observation, Documentation, and Literature Study techniques. The results of the study showed that overall, their perceptions of various aspects that influence the tourism experience were quite positive with the category "Good" for each variable. Sayan Tourism Village succeeded in providing a satisfying tourism experience, with the friendliness of the residents, natural beauty, and local culture as the main attractions. However, there are several aspects that need improvement, especially in spiritual tourism, supporting service organizations, toilet facilities, road conditions, challenging activities, and the availability of tour packages.

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