Tourism Potential of Mandalika Destination

Authors

  • Suma Thesa Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Ni Made Ari Oka Megawathi Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Sahril Wahyudi Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Anak Agung Made Dwi putri Kusumayanti Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Ni Komang Ayu Wandira Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Sirin Huwaida Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Wahyuni Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Ketut Surata Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali
  • Putu Utama Program Pascasarjana Magister Terapan Pariwisata, Politeknik Pariwisata Bali

DOI:

https://doi.org/10.55927/fintech.v3i1.12239

Keywords:

Potential, Sustainable, Economy, Development, Mandalika

Abstract

This study analyzes the tourism management and economic potential of the Special Economic Zone (SEZ) Mandalika. This case study identifies challenges such as high ticket prices, limited accessibility, and inadequate information, which hinder local participation. Using a qualitative approach, data was collected through interviews, observations, and document analysis. The findings highlight the need for more inclusive and affordable promotional strategies, and strengthening community relations. Recommendations include providing more accessible entry options and more relevant promotions to enhance local engagement and support economic growth and cultural preservation in Mandalika.

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References

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Aprilani, T. L. (2021). Community Perception on the Development of the Tourism Industry in Improving the Welfare of the Community in Mandalika KEK. Journal of Research in Business, Economics, and Education, 3(3), 1843-1856.

Al-Madia, F. M., & Ichsan, M. (2022). Analysis of cultural values in the folklore of Putri Mandalika. LADU: Journal of Languages and Education, 2(3), 113-119.

Laksmi, P. A. S., Arjawa, I. G. W., & Pulawan, I. M. (2023). Community Participation to Improve Tourism Industry Performance: A Case Study in Mandalika Lombok Tourist Area. International Journal of Social Health, 2(6), 377-384.

Nisak, K., & Ristawati, R. (2023). Pembangunan Mandalika: Perspektif Lingkungan Dan Pembangunan Berkelanjutan Berwawasan Lingkungan. Media Bina Ilmiah, 18(3), 721-730.

Salahuddin, M. (2023). Accessibility of Women's Empowerment in Tourism Industry from Mandalika Special Economic Zone. Journal of Environmental Management & Tourism, 14(2), 491-499.

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Published

2025-01-31

How to Cite

Suma Thesa, Ni Made Ari Oka Megawathi, Sahril Wahyudi, Anak Agung Made Dwi putri Kusumayanti, Ni Komang Ayu Wandira, Sirin Huwaida, Wahyuni, Ketut Surata, & Putu Utama. (2025). Tourism Potential of Mandalika Destination. Indonesian Journal of Banking and Financial Technology, 3(1), 45–56. https://doi.org/10.55927/fintech.v3i1.12239

Issue

Vol. 3 No. 1 (2025): January 2025

Section

Articles

License

Copyright (c) 2025 Suma Thesa, Ni Made Ari Oka Megawathi , Sahril Wahyudi, Anak Agung Made Dwi putri Kusumayanti, Ni Komang Ayu Wandira, Sirin Huwaida, Wahyuni, Ketut Surata, Putu Utama

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.