Analysis of Innovation Culture, Entrepreneurial Leadership, Brand Image and Competitive Advantage as Intervening Variables on PT XX Company Performance

Fenny Kartini; Afriapollo Syafarudin; Adi Nurmahdi

doi:10.55927/fjas.v3i8.10918

Authors

Fenny Kartini Universitas Mercu Buana
Afriapollo Syafarudin Universitas Mercu Buana
Adi Nurmahdi Universitas Mercu Buana

DOI:

https://doi.org/10.55927/fjas.v3i8.10918

Keywords:

Innovation Culture, Entrepreneurial Leadership, Brand Image, Competitive Advantage, Company Performance

Abstract

In general, this research was conducted to serve as material for analyzing innovation culture, entrepreneurial leadership, brand image, and competitive advantage as intervening variables affecting the performance of PT XX, which is part of a national company group located in the Tangerang area with 200 permanent workers. The data analysis was performed using the Structural Equation Model (SEM) approach based on Partial Least Squares (PLS) 3.0, with hypothesis testing conducted on 110 samples. The results of the study show that innovation culture, entrepreneurial leadership, and brand image associated with high-quality products can influence competitive advantage as intervening variables, so that they can be assessed as having an effect on improving the Performance of PT XX. However, this impact requires a management strategy characterized by commitment and consistency to achieve the desired outcomes.

Downloads

Download data is not yet available.

References

Ardianto, Y., Widyastuti, T., Zulkifli, Z., Purwoko, B., Hatta, I. H., & Sihite, M. (2023). Determinants of Competitive Advantage of A and Excelled Accreditation Study Programs at Private Universities: A Concept Analysis with Mediation of Performance. JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 06(08). https://doi.org/10.47191/jefms/v6-i8-01

Ari Kuncara Widagdo, A. S. S. R. D. (2019). Owners Ethnicity And Strategic Management Accounting. Jurnal Akuntansi, 23(2), 160. https://doi.org/10.24912/ja.v23i2.575

Artanti, Y. (2016). THE IMPACT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH (WOM) WITH CUSTOMER SATISFACTION AS THE INTERVENING VARIABLE PENGARUH EXPERIENTAL MARKETING TERHADAP WORD OF MOUTH (WOM) DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Abstrak. Jurnal Dinamika Manajemen, 7(2), 182–190. http://jdm.unnes.ac.id

Auzair, S. M., & Majid, A. A. (2016). Linking business strategy to management accounting: A study in Malaysian service organizations Costing and Pricing of Educational Programs View project Environmental Management Accounting View project. https://www.researchgate.net/publication/286538977

Bandiyono, A. (2020). Budget Participation and Internal Control for Better Quality Financial Statements. Jurnal Akuntansi, 24(2), 313. https://doi.org/10.24912/ja.v24i2.699

Banmairuroy, W., Kritjaroen, T., & Homsombat, W. (2022). The effect of knowledge-oriented leadership and human resource development on sustainable competitive advantage through organizational innovation’s component factors: Evidence from Thailand ’s new S- curve industries. Asia Pacific Management Review, 27(3), 200–209. https://doi.org/10.1016/j.apmrv.2021.09.001

Basu, S., & Dharmmesta, M. B. A. (n.d.). Indonesia’s Millennial Consumer Insight on Brand Equity.

Cegliński, P. (2017). THE CONCEPT OF COMPETITIVE ADVANTAGES. LOGIC, SOURCES AND DURABILITY. Journal of Positive Management, 7(3), 57. https://doi.org/10.12775/jpm.2016.016

Emami-Langroodi, F. (2018). SchumpeterrS Theory of Economic Development: A Study of the Creative Destruction and Entrepreneurship Effects on the Economic Growth. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3153744

Fadli, L. H. (2019). STRATEGIC MANAGEMENT ANALISIS SWOT Pada PT. Gajah Tunggal Tbk. 1(2). https://doi.org/10.31933/JEMSI

Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163

Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2018.11.004

Fitrajaya, P. H., & Nurmahdi, A. (2019a). The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty. International Humanities and Applied Science Journal, 2(3). https://doi.org/10.22441/ihasj.2019.v2i2.05

Fitrajaya, P. H., & Nurmahdi, A. (2019b). The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty. International Humanities and Applied Science Journal, 2(3), 38–49.

Fuertes, G., Alfaro, M., Vargas, M., Gutierrez, S., Ternero, R., & Sabattin, J. (2020). Conceptual Framework for the Strategic Management: A Literature Review - Descriptive. In Journal of Engineering (United Kingdom) (Vol. 2020). Hindawi Limited. https://doi.org/10.1155/2020/6253013

George, J. F. (2004). The theory of planned behavior and Internet purchasing. Internet Research, 14(3), 198–212. https://doi.org/10.1108/10662240410542634

Grace Haque, M., Sunarsi, D., & Baharuddin, A. (2021). Competitive Advantage in Cost Leadership and Differentiation of SMEs “Bakoel Zee” Marketing Strategy in BSD. In Pinisi Discretion Review (Vol. 4, Issue 2).

Harahap, D. A., Hurriyati, R., Gaffar, V., Wibowo, L. A., & Amanah, D. (2018). Effect of Word of Mouth on Students Decision to Choose Studies in College. http://urn.fi/URN:ISBN:978-952-265-861-6.

Hutama, N. B., Hutama, N. B., & Syafaruddin, A. (2023). International Journal of Management Science and Applications Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta. International Journal of Management Science and Applications International Journal of Management and Applications, 2. https://doi.org/10.58291/ijmsa.v2i1

Indarti, L., Mundiri, A., & Ferandita, N. (2021). GOOD GOVERNANCE UNIVERSITY; STRATEGIC MANAGEMENT APPLICATION BASED ON ISO 21001: 2018. Jurnal Manajemen Pendidikan Islam, 05(03), 169–182. https://doi.org/10.33650/al-tanzim.v5i3.3070

Japarianto, E., & Adelia, S. (n.d.). PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE. https://doi.org/10.9744/pemasaran.14.1.35─43

Julyanthry, J., Putri, D. E., Lie, D., & Sudirman, A. (2021). MSME COMPETITIVE ADVANTAGES REVIEWED FROM ENTREPRENEURSHIP INSIGHT AND MARKET ORIENTATION ASPECTS WITH INNOVATION AS A MEDIUM. Jurnal Manajemen Dan Bisnis, 10(2), 30–40. https://doi.org/10.34006/jmbi.v10i2.306

Junaris, I. (2021). STRATEGIC MANAGEMENT IN TEACHER COMPETENCY DEVELOPMENT: A CASE STUDY. Jurnal Manajemen Pendidikan Islam, 05(03), 129–141. https://doi.org/10.33650/al-tanzim.v5i3.3022

Keren Happuch Risananda Rosandy, O., Fahmi, S., Studi Manajemen, P., & Kertanegara Malang, S. (n.d.). PENGARUH SOCIAL MEDIA MARKETING DAN WORD OF MOUTH TERHADAP PURCHASE DECISION DENGAN GROUP REFERENCE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengguna Jasa Rias di Wilayah Kabupaten Pasuruan). 11(1). http://stp-mataram.e-journal.id/JIH

Konstruksi Studi Pada Multi Fabrindo Gemilang Mugiyatna, J. P., Sihite, M., & Pancasila, U. (2023a). Strategi Competitive Advantage Untuk Meningkatkan Kinerja Perusahaan Jasa Konstruksi Studi Pada PT Multi Fabrindo Gemilang. EMBISS), 3(3), 292–307. https://embiss.com/index.php/embiss/article/view/228

Konstruksi Studi Pada Multi Fabrindo Gemilang Mugiyatna, J. P., Sihite, M., & Pancasila, U. (2023b). Strategi Competitive Advantage Untuk Meningkatkan Kinerja Perusahaan Jasa Konstruksi Studi Pada PT Multi Fabrindo Gemilang. EMBISS), 3(3), 292–307. https://embiss.com/index.php/embiss/article/view/228

Korespondensi, A., Kusuma, W., Kunci, K., stratejik, manajemen, pembangunan, evaluasi, & daerah Bambang Suprijadi, O. (n.d.). Evaluative Design of Strategic Management Implementation at Regencies and Cities Development (Vol. 10).

Lasalewo, T., Masruroh, N. A., Hartono, B., & Yuniarto, H. A. (2016a). THE EFFECT OF COMPETITIVE ADVANTAGE AND HUMAN ADVANTAGE ON INDUSTRIAL COMPETITIVE STRATEGY (Case Study: SMIs in Gorontalo Province). In Journal of Indonesian Economy and Business (Vol. 31, Issue 3).

Lasalewo, T., Masruroh, N. A., Hartono, B., & Yuniarto, H. A. (2016b). THE EFFECT OF COMPETITIVE ADVANTAGE AND HUMAN ADVANTAGE ON INDUSTRIAL COMPETITIVE STRATEGY (Case Study: SMIs in Gorontalo Province). In Journal of Indonesian Economy and Business (Vol. 31, Issue 3).

Liap, A. L., Permana, D., Nurmahdi, A., Wibowo, W., Chong, D., Com, A., Program, ), Manajemen, D., Ekonomi, F., & Bisnis, D. (2023). Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka. In Jurnal Doktor Manajemen (Vol. 6, Issue 1).

Muhammad Ilham. (2021). Principal Strategies for Developing an Organizational Culture in Education Management. ITQAN: Jurnal Ilmu-Ilmu Kependidikan, 12(2), 173–182. https://doi.org/10.47766/itqan.v12i2.194

Naranjo-Valencia, J. C., Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation or imitation? The role of organizational culture. Management Decision, 49(1), 55–72. https://doi.org/10.1108/00251741111094437

Nilowardono, S. (2022). The Role of Brand Love in the Influence of Online Shopping Website Quality and Brand Experience on Costumer Loyalty. International Journal of Social Science and Business, 6(4), 585–593. https://doi.org/10.23887/ijssb.v6i4.45787

Nugraha, R. (2016). ANALYSIS OF THE INFLUENCE OF CAPITAL LABOUR INTENSIVE, INVESTMENT, MANAGERIAL OWNERSHIP, OPERATING LEVERAGE THROUGH DIVIDEND AND FINANCIAL LEVERAGE AS INTERVENING VARIABLE ON FIRM VALUE IN INDONESIA NON FINANCIAL SECTOR COMPANIES. In Jurnal Riset Manajemen Sains Indonesia (JRMSI) | (Vol. 7, Issue 1).

Nuriadi. (2021). The Effectiveness Of Application Of Marketing Strategies In Private Higher Education. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 104–113.

Nurliyanti, N., Arnis Susanti, A., & Hadibrata, B. (2022). PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (LITERATURE REVIEW STRATEGI MARKETING MANAJEMENT). 2(2). https://doi.org/10.38035/jihhp.v2i2

Okhotan, E. A., Dharmayanti, D., & Si, M. (n.d.). PENGARUH MARKETING CAPABILITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER ENGAGEMENT DAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL INTERVENING PADA INDOSAT OOREDOO DI SURABAYA.

Palma, M. A., Iriani, S. S., & Harti, H. (2021). Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya). International Journal of Multicultural and Multireligious Understanding, 8(8), 333. https://doi.org/10.18415/ijmmu.v8i8.2976

Pandiangan, P., Martini, I. A. O., Pandiangan, P., Ayu, I., & Martini, O. (n.d.). DIGITAL MARKETING STRATEGY OF PROPERTY AGENTS IN THE NEW NORMAL ERA.

Pangarkar, N., & Prabhudesai, R. (2024). Using Porter’s Five Forces analysis to drive strategy. Global Business and Organizational Excellence, 43(5), 24–34. https://doi.org/10.1002/joe.22250

Pemasaran UKM, S., Zee, B., & Bsd, di. (2021). Keunggulan Kompetitif dalam Kepemimpinan Biaya dan Diferensiasi (Vol. 4, Issue 2). www.onlinedoctranslator.com

Prima Syukri Alhamda, Y., Ghofar Jurusan Manajemen Fakultas Ekonomi dan Bisnis, A., & Pembangunan Nasional, U. (n.d.). Cost Leadership Strategy and Differentiation Strategy Mediate the Effect of Entrepreneurship Orientation on the Performance of Batik Lendah SMEs.

Purba Pamungkas, D. (2016). Analisis Competitive force dan Competitive Strategy Sistem Informasi Kuliner di Indonesia (Studi Kasus: Kulina.id). In Jurnal Electronics, Informatics (Vol. 1, Issue 2).

Puspitasari, D., Syafarudin, A., & Buana, U. M. (2021). PENGARUH KEPERCAYAAN MEREK, CITRA MEREK TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK PERUSAHAAN PEMBIAYAAN DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING (STUDI KASUS DI PERUMAHAN JATINEGARA INDAH KECAMATAN CAKUNG) 1*. 1. https://doi.org/10.46306/vls.v1i1

Putu, I., Noviana, T., & Darma, G. S. (2020). Exploring Digital Marketing Strategies During the New Normal Era in Enhancing the Use of Digital Payment (Vol. 4, Issue 3). https://iocscience.org/ejournal/index.php/mantik

Rachmawati, D., & Syafarudin, A. (2022). Analysis of e-Service Quality and e-Trust on e-Loyalty with e-Satisfaction as an Intervening Variable in The Government e-Catalogue. European Journal of Business and Management Research, 7(2), 323–329. https://doi.org/10.24018/ejbmr.2022.7.2.1377

Raditya Julianto, A., & Syafarudin, A. (2019). STOCK RETURN ANALYSIS AND IMPLICATIONS IN COMPANY VALUE (PLASTIC AND PACKAGING COMPANIES LISTED IN IDX). International Journal of Engineering Technologies and Management Research, 6(7), 101–118. https://doi.org/10.5281/zenodo.3353584

Rahman Pakaya, A. (n.d.). PENGARUH MANAJEMEN SUMBERDAYA MANUSIA STRATEGI DAN MANAJEMEN TRANSFORMASI TERHADAP KEUNGGULAN BERSAING.

Ramadhan, A. S. (2022). Strategic Marketing: The Key to Success in Maximizing Event Management. Jurnal Publikasi Ilmu Manajemen (JUPIMAN), 1(2).

Ramadzan, D. D. (2022a). ANALISIS PENGARUH CITRA MEREK, INOVASI PRODUK DAN IKLAN TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING SEBAGAI INTERVENING. In PRAGMATIS (Vol. 1, Issue 2).

Ramadzan, D. D. (2022b). ANALISIS PENGARUH CITRA MEREK, INOVASI PRODUK DAN IKLAN TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING SEBAGAI INTERVENING. In PRAGMATIS (Vol. 1, Issue 2).

Ramli, Y., Asih, D., & Soelton, M. (2020). Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude. In Jurnal JDM (Vol. 3, Issue 1).

Ramli, Y., Permana, D., Soelton, M., & Koe, W.-L. (n.d.). IMPLEMENTING STRATEGIC SUSTAINABILITY BUSINESS ON THE MICRO, SMALL AND MEDIUM ENTERPRISES. 4(1), 232–236.

Sarwoko, E. (2020). Entrepreneurial Leadership and Innovative Work Behavior: The Role of Creative Self-efficacy. Journal of Economics, Business, & Accountancy Ventura, 23(2), 183–193. https://doi.org/10.14414/jebav.v23i2.2282

Sihite, M. (2015). The Competitive Strategy in Green Building for Indonesian Stakeholder‘s. International Journal of Innovation, Management and Technology, 6(1). https://doi.org/10.7763/ijimt.2015.v6.565

Sihite, M., & Fransiska, M. (2017). ANALISIS STRATEGI POSITIONING MEREK TERHADAP MINAT DAN KEBUTUHAN PT. CAHAYA BINTANG SELATAN MEDAN (Vol. 3). http://ejournal.lmiimedan.net

Sihite, M., Sule, E. T., Azis, Y., & Kaltum, U. (n.d.). GAIN COMPETITIVE ADVANTAGE THROUGH REPUTATION. South East Asia Journal of Contemporary Business, Economics and Law, 10.

Siregar, K., & Syafarudin, A. (2019). ANALYSIS OF CRUDE PALM OIL (CPO) PRODUCTION VOLUME AND PRICE ON PROFITABILITYAND ITS IMPACT ON STOCK RETURNS. International Journal of Engineering Technologies and Management Research, 6(7), 87–100. https://doi.org/10.5281/zenodo.3353580

Sultan, U., & Tirtayasa, A. (n.d.). Meutia, Sari dan Ismail: Pengaruh Kompensasi dan Kompentensi dengan Motivasi… PENGARUH KOMPENSASI DAN KOMPENTESI DENGAN MOTIVASI SEBAGAI INTERVENING DALAM MENINGKATKAN KINERJA Meutia, Ika Sari dan Tubagus Ismail.

Sundiman, D. (2018). THE EFFECT OF KNOWLEDGE MANAGEMENT ON THE STRATEGIC MANAGEMENT PROCESS MEDIATED BY COMPETITIVE INTELLIGENCE IN THE SMALL BUSINESS COMPANY. Jurnal Manajemen Dan Kewirausahaan, 20(2). https://doi.org/10.9744/jmk.20.2.105-115

Suryani, I., & Syafarudin, A. (2021). Ilomata International Journal of Tax & Accounting (IJTC) Effect of Sales Promotion on Purchasing Decisions. Ilomata International Journal of Tax & Accounting, 2(2), 122–133. https://www.ilomata.org/index.php/ijtc

Švárová, M., & Vrchota, J. (2014). Influence of Competitive Advantage on Formulation Business Strategy. Procedia Economics and Finance, 12, 687–694. https://doi.org/10.1016/s2212-5671(14)00394-3

Syed Aktharsha, U., & Prabhu, P. (n.d.). THE EFFECT OF INNOVATION ON COMPETITIVE ADVANTAGE IN IT COMPANIES: AN EMPIRICAL INVESTIGATION.

terjamahan_ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMERSATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENINGVARIABLE(CASE STUDY E-COMMERCE SHOPEEAT VILLA GALAXY.en.id (1). (n.d.).

Troise, C., Tani, M., Matricano, D., & Ferrara, E. (2022). Guest editorial: Digital transformation, strategic management and entrepreneurial process: dynamics, challenges and opportunities. In Journal of Strategy and Management (Vol. 15, Issue 3, pp. 329–334). Emerald Group Holdings Ltd. https://doi.org/10.1108/JSMA-08-2022-363

Umar, J. T., Baja, L., Batam-Indonesia, K., Septiani, R., & Dismarita, W. (n.d.). UNIVERSITAS IBNU SINA (UIS) COMPETITIVE ADVANTAGE SEBAGAI VARIABEL INTERVENING DI PT. INSERA SENA. https://www.bps.go.id/

Utami, E., & Imron, D. A. (2012). PERUMUSAN STRATEGI PERUSAHAAN BERDASARKAN COMPETITIVE ADVANTAGE. Jurnal Ilmiah Teknik Industri, 11(2).

Utoyo, I., Fontana, A., & Satrya, A. (2020). THE ROLE of ENTREPRENEURIAL LEADERSHIP and CONFIGURING CORE INNOVATION CAPABILITIES to ENHANCE INNOVATION PERFORMANCE in A DISRUPTIVE ENVIRONMENT. International Journal of Innovation Management, 24(6). https://doi.org/10.1142/S1363919620500607

Vierdwiyani, D., & Syafarudin, A. (2020). ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLE (CASE STUDY E-COMMERCE SHOPEE AT VILLA GALAXY HOUSING RT 002). 1(6). https://doi.org/10.31933/DIJMS

Wang, C., Fang, Y., & Zhang, C. (2022). Mechanism and countermeasures of “The Innovator’s Dilemma” in business model. Journal of Innovation and Knowledge, 7(2). https://doi.org/10.1016/j.jik.2022.100169

Wicaksana, S. A., Purwoko, B., & Sihite, M. (2022). ROLE OF ORGANIZATION CULTURE ON ORGANIZATIONAL AGILITY FOR DIGITAL TRANSFORMATION IN XYZ GOVERNMENT ORGANIZATION. International Journal of Business Management and Economic Review, 05(03), 70–83. https://doi.org/10.35409/ijbmer.2022.3391

Wijayati, D. T. (n.d.). Faktor-Faktor yang Mempengaruhi Manajemen Strategik pada Organisasi Non Profit (Studi Manajemen Strategik pada Dinas Propinsi Jawa Timur).

Yanti Andriani, N., Hanis, R., Hamzah, R., Yusuf, M., Bima, S., PASIM Sukabumi, S., Pontianak, I., Bisnis Indonesia, S., & Bandung, S. (2023). GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM. Jurnal Ekonomi, 12(01), 2023. http://ejournal.seaninstitute.or.id/index.php/Ekonomi

Yusuf, A. U., Rasyid, S., & Rura, Y. (2020). The Effect of Intellectual Capital and Supply Chain Management on the Financial Performance by Using Cost Leadership Strategy as Moderating Variable. In International Journal of Innovative Science and Research Technology (Vol. 5, Issue 2). www.ijisrt.com290