Bangli Regency Government Communication Strategy in Marketing Kintamani Specialty Arabica Coffee and Community Empowerment

I Gusti Bagus Udayana; I Gusti Lanang Putu Tantra; Ida Ayu Oka Martini; Desak Made Febri Purnama Sari; Anak Agung Ngurah Mayun Wirajaya; Yeo Vinco; Ni Putu Siska Apriliathi

doi:10.55927/fjas.v3i12.12915

Authors

I Gusti Bagus Udayana Fakultas Pertanian Universitas Warmadewa
I Gusti Lanang Putu Tantra Fakultas Pertanian Universitas Warmadewa
Ida Ayu Oka Martini Fakultas Pertanian Universitas Warmadewa
Desak Made Febri Purnama Sari Fakultas Pertanian Universitas Warmadewa
Anak Agung Ngurah Mayun Wirajaya Fakultas Pertanian Universitas Warmadewa
Yeo Vinco Fakultas Pertanian Universitas Warmadewa
Ni Putu Siska Apriliathi Fakultas Pertanian Universitas Warmadewa

DOI:

https://doi.org/10.55927/fjas.v3i12.12915

Keywords:

Strategi Communication, Coffee Kintamani, Marketing

Abstract

This research uses a qualitative approach with the theory of communicator credibility. The results of this study are; the communication strategy of the Bangli Regency Government in marketing Kintamani Arabica Coffee is; advertising in events, out-of-town trade missions through ministries, and digital promotions. The credibility of communicators in marketing Kintamani Arabica Coffee is quite good in increasing sales so that Kintamani Arabica Coffee can be famous abroad.The obstacles faced by the Bangli Regency Government in marketing Kintamani Arabica coffee include: (1) Lack of motivation, (2) Low capital, (3) Processing and packaging technology that has not been fully mastered by the government, and others.The Bangli Regency Government empowers the community by utilizing the natural resources it has, providing assistance in the form of direction, socialization, and training.

Downloads

Download data is not yet available.

References

Alexander, I., & Nadapdap, HJ (2019). Analysis of Indonesian Coffee Bean Export Competitiveness in the Global Market 2002-2017. Jsep (Journal Of Social And Agricultural Economics),

Ardiansyah, R., & Jaya, R. (2020). Increase Productivity Of Coffee Arabica Kintamani I And Ii By Biourine And Biocompost Applications. Indonesian Journal of Agricultural Sciences, 25(4), 493–502.

Atmoko, TPH (2018). Marketing Strategy to Increase Sales Volume at Cavinton Hotel Yogyakarta. Journal of Indonesian Tourism, Hospitality and Recreation, 1(2), 83–96.

Dewi, R., & Ananda, R. (2022). Business Policy in Increasing Coffee Farmers' Harvest Results in Bangli Regency. Negotium: Journal of Business Administration, 5(1), 115. Https://Doi. Org/10.29103/Njiab.V5i1.8626

Economy, P., In, P., Tumani, D., Maesaan, M., Minahasa, K., & Mangowal, J. (2013). Empowerment of Farmer Communities in Improving Rural Economic Development in Tumani Village, Maesaan District, South Minahasa Regency. Governance, 5(1).

Fadhil, D. (2017). Human Resource Development Strategy Model for Kintamani Arabica Coffee Agroindustry in Facing the ASEAN Economic Community. Journal of Technology Management, 16(2), 141–156.

Fauziyah et al. (ND). Ebook - I - Academics in the Utilization of Metaverse.

Hardi, A., Ichwana, I., & Khathir, R. (2020). Study of Wet Kintamanisemi Arabica Coffee Drying Using Hohenheim Type Dryer.Student Scientific Journal of Agriculture, 4(4), 362–371.

Kevin, A. (2022). Implementation of Marketing Strategy to Increase Customer Loyalty (On Kintamanilion Arabica Coffee). The Academy OfManagement And Business, 1(1), 23–28. Https://Doi.Org/10.55824/ Tamb.V1i1.54

Mawardi, I., & Abidin, Z. (2020). Innovation of Knockdown Drying Rack System in Efforts to Strengthen the Quality of Kintamani Arabica Coffee as a Regional Superior Product. 3, 204–211.

Meeting: JournalDevelopment of Islamic Society, 13(1), 53–74.

Mirza Fahmi*, AB and IAK (2013). Analysis of Arabica Coffee Marketing Strategy 'Bergendaal Koffie' in Bangli Regency. Agrisep, 14(1).

MSME (Study on Batik Diajeng Solo). Journal of Business Administration (Jab), 29(1), 59–66.

Mumtahana, Hani Atun, Nita, S., & Tito, AW (2017). Informatics Treasury Utilization of E-Commerce Web to Improve Marketing Strategy. Utilization of E-Commerce Web to Improve Marketing Strategy, 3(1), 6–15.

Ruaida, & Anggara, H. (2020). Marketing Strategy in Coffee Companies in Central Aceh. Journal of Economic Science and Education (Jsee), 8(2), 28–38.

Sihombing, A., Silalahi, RH, & Agung, UD (2021). Empowerment of Coffee Farming Communities in Villages. Journal of Governance Opinion, 6, 200–208.

Siregar, M. (2021). Arabica Coffee Agribusiness Management in Kintamanidi Takengon. Ihsan: Journal of Community Service, 3(1).

Sukri. (2020). EffortsGovernment in Empowering Islamic Communities Based on Tourism Villages to Improve the Economy of the Community in Agusen Village, Blangkejeren District, Malang Regency Kintamani Lues-Aceh.

Wahyudi, R. (2018). Frank Jefkins' Public Relations Qualifications from an Islamic Perspective. At-Tanzir, 10(1), 69–77.

Wibowo, DH, Arifin, Z., & Sunarti. (2015). Marketing Strategy Analysis to Increase Competitiveness