The Effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta

Suparmanto Suparmanto; Hamzah Gunawan

doi:10.55927/fjas.v4i1.13302

Authors

Suparmanto Suparmanto Universitas Mercu Buana Yogyakarta
Hamzah Gunawan Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/fjas.v4i1.13302

Keywords:

Product Design, Green Product, Product Review, Purchase Intention

Abstract

Motorcycles are a simple and popular mode of transportation in many countries, including Indonesia. Motorbikes can be ridden by two to three passengers with cargo as well. This study aims to analyze the effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta. The population in this study were people in Yogyakarta, with a research sample of 100 respondents. The data collection technique used a questionnaire. The data analysis technique uses multiple regression analysis, partial t hypothesis testing using the SPSS 30 program: (1) Product Design has a significant effect on buying interest in electric motorbikes, (2) Green Product has a significant effect on buying interest in electric motorbikes, (3) Product Review has a significant effect on buying interest in electric motorbikes.

Downloads

Download data is not yet available.

References

Arianto, N., & Difa, S. A. (2020). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Pt Nirwana Gemilang Property. Jurnal Disrupsi Bisnis, 3(2), Article 2. Https://Doi.Org/10.32493/Drb.V3i2.6299

Ayu Putri Lestari, Titin Agustin Nengsih, & Neneng Sudharyati. (2023). Pengaruh Green Product Dan Label Halal Terhadap Minat Beli Produk Kecantikan Kedas Beauty Masyarakat Muslim Kota Jambi. Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 1(3), 45–60. Https://Doi.Org/10.59246/Muqaddimah.V1i3.331

Aziz, F. N., & Munandar, A. (2022). Hubungan & Pengaruh Antara Review Product Terhadap Keputusan Pembelian Produk Skincare Di E-Commerce Shopee. Rekayasa Industri Dan Mesin (Retims), 3(2), 42–45. Https://Doi.Org/10.32897/Retims.2022.3.2.1750

Fasha, A., Robi, M., & Windasari, S. (2022). Determinasi Keputusan Pembelian Melalui Minat Beli: Brand Ambassador Dan Brand Image (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3, 30–42. Https://Doi.Org/10.38035/Jmpis.V3i1.840

Firdaus, M., Aisyah, S., & Farida, E. (2023). Pengaruh Customer Review, Customer Rating, Dan Celebrity Endorser Terhadap Minat Beli Melalui Kepercayaan Di Online Shop Shopee. Entrepreneurship Bisnis Manajemen Akuntansi (E-Bisma), 67–83. Https://Doi.Org/10.37631/Ebisma.V4i1.874

Hayati, R. (2022). Pengaruh Brand Awareness Terhadap Minat Beli Konsumen Pada Sova Kopi. Sosek: Jurnal Sosial Dan Ekonomi, 3(2).

Muli, C. M., Machmud, R., Abdussamad, Z. K., Pakaya, S. I., & Ismail, Y. L. (2023). Pengaruh Green Product Dan Green Brand Terhadap Minat Beli Konsumen (Studi Pada Produk Tupperware Di Kota Gorontalo). Jambura: Jurnal Ilmiah Manajemen Dan Bisnis, 6(3), Article 3. Https://Doi.Org/10.37479/Jimb.V6i3.23057

Ningsih, S., & Hidajat, K. (2024). The Influence Of Content Creators And Customer Reviews On Consumer Buying Interest In Tiktok Social Media. Ekombis Review – Jurnal Ilmiah Ekonomi Dan Bisnis, Vol. 12 No. 4, 3907–3912. Https://Doi.Org/10.37676/Ekombis.V12i4

Nofrianto, R., Rinaldo, J., & Firdaus, T. R. (2022). Pengaruh Citra Merek, Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembeliansmartphone Merek Oppo: (Studi Kasus Konsumen Smartphone Merek Oppo Di Counter Zerro Simpang Empat Pasaman Barat). Matua Jurnal, 4(1), Article 1. Https://Ejurnal-Unespadang.Ac.Id/Index.Php/Mj/Article/View/513

Nugraha, I., & Ramadhan, G. (2024). The Influence Of The Green Product Milo Uht Drink On Consumer Purchase Interest Using The Simple Regression Analysis Method. International Journal Of Eco-Innovation In Science And Engineering (Ijeise), 5(1), Article 1. Https://Doi.Org/10.33005/Ijeise.V5i1.125

Nurtjahjadi, E., & Budianti, F. (2023). Pengaruh Green Product Dan Persepsi Harga Terhadap Minat Beli Produk Tupperware. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(3), 195–207. Https://Doi.Org/10.35912/Jakman.V4i3.1888

Pangesti, I., & Susanto, R. (2020). Pengaruh Desain Produk Terhadap Minat Beli Konsumen Produk Sepeda Motor Matic Yamaha Nmax. Jabe (Journal Of Applied Business And Economic), 6(2), Article 2. Https://Doi.Org/10.30998/Jabe.V6i2.4970

Pratiwi, A. A., Wibawa, B. M., & Baihaqi, I. (2020). Identifikasi Sepeda Motor Listrik Terhadap Niat Membeli: Kasus Di Indonesia. Jurnal Sains Dan Seni Its, 9(1), 487903. Https://Doi.Org/10.12962/J23373520.V9i1.50819

Putra, Y. R., & Nurlinda, R. A. (2023). Pengaruh Green Product, Green Brand Image, Dan Environment Knowledge Terhadap Green Purchase Intention. Journal Of Applied In Business Management And Accounting, 2(02), Article 02. Https://Intropublicia.Org/Index.Php/Jabma/Article/View/116

Rahmawaty, I., Sa’adah, L., & Musyafaah, L. (2023). Pengaruh Live Streaming Selling, Review Product, Dan Discount Terhadap Minat Beli Konsumen Pada E-Commerce Shopee. Jurnal Riset Entrepreneurship, 6(2), Article 2. Https://Doi.Org/10.30587/Jre.V6i2.5956

Ramadhina, A., & Mugiono, M. (2022). Pengaruh Desain Kemasan, Variasi Produk, Dan Kualitas Produk Terhadap Minat Beli Konsumen. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 1(1), Article 1. Https://Doi.Org/10.21776/Jmppk.2022.1.1.21

Riset Deloitte Dan Foundry: Penggunaan Motor Listrik Di Indonesia Naik 13 Kali Lipat Dalam Dua Tahun | Databoks. (T.T.). Diambil 22 Oktober 2024, Dari Https://Databoks.Katadata.Co.Id/Transportasi-Logistik/Statistik/Cd3975440c6d764/Riset-Deloitte-Dan-Foundry-Penggunaan-Motor-Listrik-Di-Indonesia-Naik-13-Kali-Lipat-Dalam-Dua-Tahun

Saragih, R. P., & Prabowo, M. (2023). Pengaruh Penggunaan Media Instagram, Brand Image, Dan Review Produk Terhadap Minat Beli Skin Care (Survey Pada Akun Instagram @Somethincofficial). Ikraith-Ekonomika, 6(2), Article 2. Https://Journals.Upi-Yai.Ac.Id/Index.Php/Ikraith-Ekonomika/Article/View/2870

Satriyo, B., Indriana, Y., & Ridlo, M. (2021). Pengaruh Social Media Marketing, E-Service Quality, Dan Review Content Terhadap Minat Beli Pada Umkm Produk Organik. Jurnal Ilmu Manajemen, 9(4), 1563–1571. Https://Doi.Org/10.26740/Jim.V9n4.P1563-1571

Sinaga, R. P. Y. B., & Hutapea, J. Y. (2022). Analisis Pengaruh Brand Image, Harga, Dan Review Product Terhadap Keputusan Pembelian Skincare Wardah Pada Mahasiswa Unai. Jurnal Ekonomi, Sosial & Humaniora, 3(08), Article 08. Https://Www.Jurnalintelektiva.Com/Index.Php/Jurnal/Article/View/730

Supriyatna, Y. (2020). Analisis Pengaruh Harga, Desain Produk, Dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Produk Yamaha Mio Di Kota Cilegon). Sains Manajemen, 6(1), 36–50. Https://Doi.Org/10.30656/Sm.V6i1.2097

Wulandari, A. F., Andrian, A., & Sumantyo, F. D. S. (2023). Peran Desain Produk, Kualitas Produk Dan Citra Merek Terhadap Minat Beli Sepatu Ventela Pada Generasi Z Di Desa Tridaya Sakti. Jurnal Economina, 2(9), Article 9. Https://Doi.Org/10.55681/Economina.V2i9.825