Marketing Strategy for Sabar Savings (Eid Savings) in Increasing the Number of Members at KSPPS BMT NU Leces Branch

Nurdian Nila Sari; Yeni  Kartikawati

doi:10.55927/fjas.v1i7.1960

Authors

Nurdian Nila Sari Universitas Islam Zainul Hasan Genggong
Yeni Kartikawati Universitas Islam Zainul Hasan Genggong

DOI:

https://doi.org/10.55927/fjas.v1i7.1960

Keywords:

Marketing Strategy, SABAR Savings, Number of Member

Abstract

KSPPS BMT NU Leces Branch is an Islamic financial institution that provides a variety of savings and financing products. One of the savings products at KSPPS BMT NU Leces Branch is the SABAR Savings (Eid savings) where this patient savings is provided for customers who are interested in saving for the needs of the holidays. The aim of this research is to analyze the marketing strategy of Lebaran Savings Savings (SABAR) in increasing members at KSPPS BMT NU Leces Branch. ) In Increasing Members at KSPPS BMT NU Leces Branch, the results of the study show that the marketing strategy for SABAR savings at KSPPS BMT NU Leces branch first looks at the situation, so they know the steps in marketing their products.

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