The Influence of Service Quality and Interest Rates on the Decision to Take Micro Credit at Bank BRI Medan Branch Hm. Yamin

Reza Setiawan; Wulan Apriani; Khalisa Aulia Tasya; Hasyim Hasyim

doi:10.55927/fjas.v3i2.7429

Authors

Reza Setiawan Program Studi Pendidikan Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Medan
Wulan Apriani Program Studi Pendidikan Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Medan
Khalisa Aulia Tasya Program Studi Pendidikan Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Medan
Hasyim Hasyim Program Studi Pendidikan Administrasi Perkantoran, Fakultas Ekonomi, Universitas Negeri Medan

DOI:

https://doi.org/10.55927/fjas.v3i2.7429

Keywords:

Service Quality, Interest Rates, Credit Decisions, Bank, Customers

Abstract

This research aims to determine the influence of interest rate collection behavior and the quality of micro business credit services at Bank BRI, HM Medan branch. yes. This research uses explanatory research, where descriptive statistical methods are used to assess whether there is a relationship between the influence of services provided and interest rates on people's business credit customers. The research results showed that respondents' answers regarding service quality were considered good. The interest rate determination is in line with customer expectations and the results of the credit decision category show that respondents did not experience difficulty in determining the BRI HM Bank branch. Yamin Medan as the bank that submitted the KUR microcredit application.

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