The Effect of Service Quality and Promotion on Visiting Decisions at Betawi Cultural Villages

Hannan Ghifari; Iskandarsyah Siregar

doi:10.55927/fjsr.v2i3.3516

Authors

Hannan Ghifari Universitas Nasional
Iskandarsyah Siregar Universitas Nasional

DOI:

https://doi.org/10.55927/fjsr.v2i3.3516

Keywords:

Service Quality, Promotion, Visiting Decision

Abstract

Broadly speaking, this study aims to determine the effect of service quality and promotion on the decision to visit the Betawi Cultural Village. This study analyzes whether there is an influence of service and promotion on the decision to visit potential tourists. The method used by the author is descriptive qualitative method. While the data collection technique carried out by the author is by interviewing one of the managers of the Betawi cultural village area. The results of this study are that the manager of the Betawi cultural village has provided excellent service, namely by treating visitors in a friendly manner, completing all facilities, not charging an entrance fee, and providing a sense of security and comfort with the services of its employees. Besides that, the promotion that was carried out was quite interesting, namely by using social media

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