Home Baking Business Analysis Using the Canvas Business Model for Mekaar Customers at PT Permodalan Nasional Madani, Bandung Branch

Sumawinata; A. Dewantoro Marsono

doi:10.55927/fjsr.v2i7.5309

Authors

Sumawinata Sekolah Pascasarjana Institut Keuangan, Perbankan, dan Informatika Asia, Perbanas Jakarta
A. Dewantoro Marsono Sekolah Pascasarjana Institut Keuangan, Perbankan, dan Informatika Asia, Perbanas Jakarta

DOI:

https://doi.org/10.55927/fjsr.v2i7.5309

Keywords:

Usaha Kue Rumahan, Business Model Canvas, Analisi SWOT, Nasabah PNM Mekaar PT. Permodalan Nasional Madani Cabang Bandung

Abstract

This study aims to map, evaluate and improve the culinary business model for customers of PNM Mekaar Bandung Branch. This study uses a qualitative method with data collection tools through in-depth interviews to obtain information and analyze the business model. The research subjects were the customers of PNM Mekaar Bandung Branch. The results of the study show that culinary business actors carried out by customers of PNM Mekaar Bandung Branch have not fully used the Business Model Canvas. Of the nine elements of the Business Model Canvas, only five blocks were given additional for improvement as a future business development effort, namely: Customer Segments, Value Propositions, Channels, Customer Relationships, and Key Partnerships. Strategy with the Business Model Canvas can be effective and efficient in determining company strategy

Downloads

Download data is not yet available.

References

Astuti, M., Suharyati, Rosali Sembiring, Nobelson, Ediwarman, Marlina, Sugianto, Yuliniar, & Argo, J. G. (2021). Book Chapter: Keunggulan Kompetitif UMKM Naik Kelas. Deepublish.

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, Vol. 6 (1), 55–73.

Candraningrat, C., Yurisma, D. Y., & Mujanah, S. (2021). Pengembangan Strategi Bisnis Melalui Bmc (Business Model Canvas) Dan Strategi Pemasaran Bagi Umkm Sari Delight Surabaya. TEKMULOGI: Jurnal Pengabdian Masyarakat, 1(1), 16–24.

Chandra, A., Paul, J., & Chavan, M. (2020). Internationalization Barriers of SMEs from developing Countries: a Review and Research Agenda. International Journal of Entrepreneurial Behavior & Research.

Chege, S. M., & Wang, D. (2020). Information technology innovation and its impact on job creation by SMEs in developing countries: an analysis of the literature review. Technology Analysis & Strategic Management, Vol. 32 (3): 256–271.

Fathara, R. N., Rizal, M., Arifianti, R., & Husna, A. (2021). Strategi Model Bisnis UMKM Kuliner Untuk Bertahan di Era. Jurnal Bahtera Inovasi Vol. 4 (2): 111–119.

Frick, J., & Ali, M. M. (2013). Business model canvas as tool for SME. IFIP International Conference on Advances in Production Management Systems, 142–149.

Gilang, R. (2015). Analisis Model Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) Di Bidang Sepatu Dengan Menggunakan Pendekatan Business Model Canvas. e-Proceeding of Management, 2(1)

Hindarsah, I., Purwanto, B. H., Priadana, S., & Fahrudin, A. (2020). The owner factor: An innovation element of business model canvas by SMEs rattan industry in Cirebon Indonesia. International Journalof Advanced Science and Technology, 29(6), 3963–3972.

Keane, S. F., Cormican, K. T., & Sheahan, J. N. (2018). Comparing how entrepreneurs and managers represent the elements of the business model canvas. Journal of Business Venturing Insights, 9, 65–74.

Kusmawati, Y., & Ovalianti, N. (2022). Pengaruh Current Ratio dan Debt To Equity Ratio terhadap Return on Equity Pada PT. Permodalan Nasional Madani (PNM) Periode 2012-2021. Lensa Ilmiah: Jurnal Manajemen Dan Sumberdaya, 1(1), 53–61.

Lesmana, A. C. (2022). Pengembangan Strategi Pemasaran Melalui Pelatihan BMC Pada Mitra UMKM. Sawala: Jurnal Pengabdian Masyarakat Pembangunan Sosial, Desa Dan Masyarakat, 3(1), 7–15.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Purwantoro, R. N. (2008). Sekilas pandang industri sawit. USAHAWAN LMFEUI.

Sarsby, A. (2016). SWOT Analysis. Lulu. com.

Siregar, Onan M. (2018). Achievement Of The Target Market Through Business Model Canvas In Small And Medium Enterprises ( SMEs ). Advances in Social Science, Education and Humanities Research, 136(Icosop 2017), 521–528.

Toro-Jarrín, M. A., Ponce-Jaramillo, I. E., & Güemes-Castorena, D. (2016). Methodology for the of building process integration of Business Model Canvas and Technological Roadmap. Technological Forecasting and Social Change, 110, 213–225.

Umar, A., Sasongko, A. H., & Aguzman, G. (2018). Business model canvas as a solution for competing strategy of small business in Indonesia. International Journal of Entrepreneurship, 22(1), 1–9.

Vlados, C. (2019). On a correlative and evolutionary SWOT analysis. Journal of Strategy and Management.