Strategy for Developing a Rice-Fish Farming Business based on Agrotourism in Panembangan Village, Cilongok District, Banyumas Regency

Wishnu Anggraeni; Watemin Watemin; Dumasari Lumongga; Sulistyani Budiningsih

doi:10.55927/ijaea.v4i2.15200

Authors

Wishnu Anggraeni Universitas Muhammadiyah Purwokerto
Watemin Watemin Universitas Muhammadiyah Purwokerto
Dumasari Lumongga Universitas Muhammadiyah Purwokerto
Sulistyani Budiningsih Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.55927/ijaea.v4i2.15200

Keywords:

Rice fields, Development Strategy, SWOT, AHP

Abstract

Mina padi, as a form of integrated agriculture that combines rice and fish farming, has dual potential as a food source and an educational tourism object. Although the Mina Padi Panembangan Tourism is the only rice-fish agrotourism in Banyumas and is conceptually a Smart Fisheries Village, its area has shrunk from 25 Ha to 11 Ha, indicating a decline. This research aims to formulate a development strategy for rice-fish integrated agrotourism in Panembangan Village, Cilongok District, Banyumas Regency. This study uses a descriptive qualitative and quantitative approach, with data obtained from 4 internal respondents (managers and farmers) and 50 external respondents (visitors). Data analysis was conducted through three stages: internal (IFE) and external (EFE) environmental analysis, SWOT analysis, and the Analytical Hierarchy Process (AHP) to determine priority strategies. The results of the IFE and EFE analyses indicate that the business position is in Quadrant I, suggesting a highly favorable situation for aggressive growth. Based on the AHP analysis, the main priority strategy is to submit a grant proposal to support the sustainability of activities in the rice-fish farming area for the rice-fish tourism series as an initial step in the growth and development of the rice-fish farming business, with a weight result of 0.192. This strategy is expected to support the sustainable growth and development of the rice paddy-based agrotourism business in Panembangan Village.

Downloads

Download data is not yet available.

References

Amang, A., Mullyadi, & Utama, A. P. (2023). Strategi Pengembangan Bisnis Tradisional. CV. Tripe Konsultan - Journal Corner and Publishing.

Astuti, A. M. I., & Ratnawati, S. (2020). Analisis SWOT Dalam Menentukan Strategi Pemasaran (Studi Kasus di Kantor Pos Kota Magelang 56100). Jurnal Ilmu Manajemen, 17(2), 58–70.

Carvalho, F., Susilowati, D., & Sudjoni, M. N. (2022). Analisa Strategi Pengembangan Agrowisata Jambu Kristal Studi Kasus di Agrowisata Ud. Bumiaji Sejahtera Kota Batu, Jawa Timur. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 1–14.

Dang, H. D. (2020). Sustainability of the rice-shrimp farming system in Mekong Delta, Vietnam: a climate adaptive model. Journal of Economics and Development, 22(1), 21–45. https://doi.org/10.1108/jed-08-2019-0027

Dey, A., Sarma, K., Kumar, U., Mohanty, S., Kumar, T., & Bhatt, B. P. (2018). Prospects of rice-fish farming system for low lying areas in Bihar, India. Organic Agriculture, 9(1), 99–106. https://doi.org/10.1007/s13165-017-0204-8

Fauzan, R., Suci Rahmadani, dan, Studi, P. S., & Haji Agus Salim, S. (2018). Strategi Pengembangan Agrowisata Dengan Menggunakan Blue Ocean Strategy Model. Studi Kasus Perkebunan Kopi Green Sago Kabupaten 50 Kota. Jurnal Ekonomi, 21(1), 21–33.

Hazra, K. K., Swain, D. K., Bohra, A., Singh, S. S., Kumar, N., & Nath, C. P. (2016). Organic rice: potential production strategies, challenges and prospects. Organic Agriculture, 8(1), 39–56. https://doi.org/10.1007/s13165-016-0172-4

Hery. (2018). Manajemen Strategik. PT Grasindo.

Irawan, R., & Winiarti, S. (2015). 2962-5430-1-Sm. Jurnal Informatika, 9(2), 1079–1087.

Kholil, A. Y., & Mutiara, F. (2018). Analisis Potensi Dan Strategi Pengembangan Agrowisata (Studi Kasus Di Study Wisata Bukit Flora, Desa Gunung Petung, Nongkojajar, Kecamatan Tutur, Kabupaten Pasuruan). Buana Sains, 18(1), 73. https://doi.org/10.33366/bs.v18i1.941

Kriska, M., Harsoyo, H., Sulami, R. P., Putra, N. T. W., & Kusuma, Y. (2022). Keberlanjutan Usaha Tani Mina Padi Di Kalurahan Sumberagung Kapanewon Moyudan Daerah Istimewa Yogyakarta. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 18(2), 225. https://doi.org/10.20961/sepa.v18i2.51481

Lestari, D., & Vikaliana, R. (2021). Analisis Faktor Internal dan Eksternal Perusahaan terhadap Penurunan Pengiriman Barang Kargo di PT. Lintas Maju Nusantara. Jurnal Sains Sosio Humaniora, 5(2), 813–822. https://doi.org/10.22437/jssh.v5i2.15790

Nurani, R., Roessali, W., & Ekowati, D. T. (2020). Strategi Pengembangan Agrowisata Jollong Di Kabupaten Pati. Pariwsata, 7(2), 80–91. http://ejournal.bsi.ac.id/ejurnal/index.php/jp

Palit, I. G., Talumingan, C., & A.J.Rumangit, G. (2017). Strategi Pengembangan Kawasan Agrowisata Rurukan Ireine Gratia Palit Celcius Talumingan. Jurnal Agri-Sosio Ekonomi Unsrat, 13(2), 21–34.

Rangkuti. (2018). Analisis SWOT: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, dan OCAI (24th ed.). PT Gramedia Pustaka Utama.

Sudiarta, Syam’un, E., & Syamsuddin, R. (2016). Pertumbuhan dan Produksi Tanaman Padi Serta Produksi Ikan Nila pada Sistem Tanam Jajar Legowo. J. Sains & Teknologi, 6(1), 70–80.

Sujaya, D. H., Hardiyanto, T., & Isyanto, A. Y. (2018). Faktor-Faktor Yang Berpengaruh Terhadap Produktivitas USAHATANI MINA PADI DI KOTA TASIKMALAYA. 4(1), 25–39. https://doi.org/10.25157/ma.v4i1.834

Triyawan, A., & Fitria, A. (2019). Analisis Strategi Pengembangan Bisnis Umkm Moeslem Square Ngawi. Al-Intaj: Jurnal Ekonomi Dan Perbankan Syariah, 5(1), 44. https://doi.org/10.29300/aij.v5i1.1708

Ulya, K. M., Handayani, M., & Setiyawan, H. (2023). Alternatif Strategi Pengembangan Produk Agrowisata. Jurnal Litbang: Media Informasi Penelitian, Pengembangan Dan IPTEK, 19(1), 31–42. https://doi.org/10.33658/jl.v19i1.330