Consumer Preference on Demand for Avocado in Traditional Markets Aceh Utara District

Sakral Hasby Puarada; Cut Rozana  Sari; Nopri  Yanto; Anis  Nugrahawati

doi:10.55927/ijaea.v2i1.2908

Authors

Sakral Hasby Puarada Department of Agribusiness, Faculty of Agriculture, Malikussaleh University
Cut Rozana Sari Department of Agribusiness, Faculty of Agriculture, Malikussaleh University
Nopri Yanto Department of Agribusiness, Faculty of Agriculture, Malikussaleh University
Anis Nugrahawati Department of Aquaculture, Faculty of Agriculture, Malikussaleh University

DOI:

https://doi.org/10.55927/ijaea.v2i1.2908

Keywords:

Consumer Preference, Traditional Markets, Avocado

Abstract

Consumer demand is an action taken by consumers to buy a product. The first objective of this study was to analyze and determine the effect of income, education, number of dependents, and the price of avocado on the demand for avocado butter in the traditional markets of North Aceh District. The second objective is to analyze the order of attributes of the most important mango avocado fruit according to consumer preferences in traditional markets in North Aceh District. This study was tested with validity and reliability tests and analyzed using multiple linear analysis and obtained the calculated F results from both traditional markets to obtain significant results so that reject Ho and accept H1 means simultaneously (simultaneously) with a 95% confidence level.

Downloads

Download data is not yet available.

References

Afrianti., 2010. Kinds of Fruits for Health. London: Alfabeta.

Andi., 2013. Effect of Avocado Leaf Ethanol Extract (Persea americana Mill.) Against the Diarrheatic Activity of Sparaguedawley Male White Rats. Bogor: Bogor Agricultural Institute.

Central Bureau of Statistics, 2022. Aceh Province in 2022 Figures. ISSN 2088-8910.

E A Verti, E D Mustikarinia, and T Lestari., 2021. Diversity Of Avocado Germplasm (Persea Americana) In Bangka Island Based On Morphological Character. National Seminar on Research and Community Service. Bangka Belitung University.

Ferrinadewi, Erna. 2008. Brand and Consumer Psychology: Implications on Marketing Strategy. Yogyakarta: Graha Ilmu.

Firmansyah A, 2018. Consumer Behavior (Attitudes and Marketing). Yogyakarta. Deepublish Publisher.

Hawkins, Del I, Motherbaugh, David. 2007. Consumer behavior building marketing strategy. McGraw Hill. Kwik Kian Gie Institute of Business and Informatics.

Munandar. (2012). Consumer Preferences.Bandung: Alfabeta.

Nicholson, Walter. 2002. Intermediate Microeconomics and Its Applications, Erlangga, Jakarta

Pindyck, R. S. and Rubinfeld, D. L. 2012. Microeconomic. (Microeconomics, Language Transfer: Devri Barnadi Putera). Eighth edition. Erlangga Publisher: Jakarta.

Pontoh H, Palar SW, Maramis, MTB. 2016. Demand and Supply of Rice in Indonesia (In 2003 –Year 2013). Scientific Periodical Journal of Efficiency. Vol.16 No. 04. Sam Ratulangi University.

Sugiyono. (2016). Quantitative, Qualitative and R&D. Research Methods Bandung: PT Alfabet.

Widyaningrum, Nova Rahma (2008). Potential Activity of Dewandaru Leaf Ethanol Extract (Eugenia Uniflora L.) As a Fe metal chelating agent and maloneldide catcher. Muhammadiyah University of Surakarta.