Muslim Consumer Behavior Towards the Existence of Halal Brands on Ice Cream Products

Muhammad Milzam; Az. Zahra Sherly Veby; Devi Rahmatika; Arya Ajhie Saputra; Najwa Tiara Junaedi Putri

doi:10.55927/ijar.v3i10.11854

Authors

Muhammad Milzam Fakultas Ekonomi dan Bisnis, Universitas Pekalongan
Az. Zahra Sherly Veby Fakultas Ekonomi dan Bisnis, Universitas Pekalongan
Devi Rahmatika Fakultas Hukum, Universitas Pekalongan
Arya Ajhie Saputra Fakultas Ekonomi dan Bisnis, Universitas Pekalongan
Najwa Tiara Junaedi Putri Fakultas Ekonomi dan Bisnis, Universitas Pekalongan

DOI:

https://doi.org/10.55927/ijar.v3i10.11854

Keywords:

Mouslem Consumer Behavior, Halal Brand, Mouslem Product

Abstract

This article about Muslim consumer behavior is to learn more about the existence of a halal brand on the purchase of ice cream products. This literacy says that consumer behavior is important to influencing the existence of a halal brand. The lifestyle of Muslim consumers, which are concerned about whether they are buying or consuming a product, especially ice cream, is due to a tendency to care about religious teaching (Islam). This type of study is library research conducted through the way we study books and other data sources. The research method used is a qualitative study. The results of the study state that consumer behavior has a significant impact on existence of halal brands when purchasing Walls ice cream.

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