The Influence of Product Quality, Influencer Credibility and Online Customer Reviews on Purchase Decisions of Facetology Skincare Products (Study on Consumer Students of the University of Muhammadiyah Purwokerto)

Burhan Feisal Fajri; M. Agung Miftahuddin; Arini Hidayah; Meydy Fauziridwan

doi:10.55927/ijba.v5i6.15923

Authors

Burhan Feisal Fajri Universitas Muhammadiyah Purwokerto
M. Agung Miftahuddin Universitas Muhammadiyah Purwokerto
Arini Hidayah Universitas Muhammadiyah Purwokerto
Meydy Fauziridwan Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.55927/ijba.v5i6.15923

Keywords:

Influence, Influencer Credibility, Facetology Skincare

Abstract

This study aims to determine the influence of product quality, influencer credibility, and online customer reviews on the purchase decision of Facetology skincare products. The research population included students of the University of Muhammadiyah Purwokerto with a total of 113 respondents who were selected using the purposive sampling technique. This study uses a quantitative approach with multiple linear regression analysis through the SPSS version 23 program. Based on the results of the analysis, it is shown that product quality and online customer reviews have a positive and significant effect, but the credibility of influencers has a negative and insignificant effect on purchase decisions. These findings are expected to serve as a reference for local skincare industry players in formulating more effective and credible marketing strategies.

Downloads

Download data is not yet available.

References

Adhidarma, Keisya Gabriella, and Andreas Kiky. 2025. “Pengaruh Kredibilitas Influencer, Kualitas Konten Dan Engagement Terhadap Keputusan Pembelian Pada Merek Somethinc.” Jurnal Nusa Manajemen 2(3):651–78. doi: 10.62237/jnm.v2i3.340.

Adinda, Farahsiva Putri et al. 2025. “Pengaruh Komunikasi Influencer Marketing Terhadap Keputusan Pembelian Dalam Mengembangkan Brand Lafiye Di Unisa Yogyakarta.” Jurnal Ilmiah Mahasiswa Ilmu Komunikasi Medium 18(1):33–38. doi: https://doi.org/10.24843/e732w116.

Andini, Nabila Suci. 2024. “Compas Market Insight Dashboard: Alami Penurunan Tajam Di Desember 2023, Azarine Dan Facetology Berhasil Tingkatkan Nilai Penjualan Kategori Sunscreen Sepanjang Periode Q1 2024.” Compas.Co.Id. Retrieved (https://compas.co.id/article/nilai-penjualan-kategori-sunscreen-q1-2024/).

Anggraini, Fitria Dewi Puspita et al. 2022. “Pembelajaran Statistika Menggunakan Software SPSS Untuk Uji Validitas Dan Reliabilitas.” Jurnal Basicedu 6(4):6491–6504. doi: https://doi.org/10.31004/basicedu.v6i4.3206.

Aprilia, Mila, and Rifi Wijayanti Dual Arifin. 2023. “Pengaruh Marketing Terhadap Kredibilitas Influencer Melalui Media Sosial Instagram Terhadap Keputusan Pembeliaan Produk MOP.BEAUTY Milik Tasya Farasya.” Management Studies and Entrepreneurship Journal 4(6):8102–13.

Aziza, A. 2024. “7 Rekomendasi Sunscreen Yang Tidak Over Claim, Sudah Lolos Uji Invitro Dan Invivo.” Tribunnews. Retrieved (https://shopping.tribunnews.com/2024/11/10/7-rekomendasi-sunscreen-yang-tidak-over-claim-sudah-lolos-uji-invitro-dan-invivo).

Fatya, Atala Cindy et al. 2024. “Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare ‘Skintific.’” Sammajiva: Jurnal Penelitian Bisnis Dan Manajemen 2(1):265–82. doi: 10.47861/sammajiva.v2i1.860.

Feronicha, Lilis, and Wasino. 2024. “Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Skincare Skintific Di E-Commerce Shopee.” ECo-Buss 7(2):992–1009. doi: 10.32877/eb.v7i2.1600.

Firdausi, Fitri Fathia. 2024. “Pengaruh Content Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Produk SKintific Dengan Content Creation Sebagai Variabel Intervening (Studi Kasus Pada Pengikut Cut Rizki).” Jurnal Sains Pemasaran Indonesia 23(1):1–35. doi: https://doi.org/10.14710/jspi.v23i1.%25p.

Frasiska, Tiara et al. 2025. “Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Produk Skincare Ms Glow Universitas Insan Pembangunan Indonesia.” Integrative Perspectives of Social and Science Journal 2(1):1551–61.

Ghozali, H. Imam. 2018. Aplikasi Analisis Multivariate: Dengan Program IBM SPSS 26. Edisi 10. Semarang: Badan Penerbit Universitas Diponegoro.

Ginayatunnisa, Nur Alfiyanti et al. 2025. “Peran Kredibilitas Influencer Dan Content Marketing Terhadap Keputusan Pembelian Sunscreen Azarine.” Jurnal Manajemen Stratejik Dan Simulasi Bisnis 6(1):105–19. doi: 10.25077/mssb.6.1.105-119.2025.

Kusuma, Ibnu Sastra Hadi. 2023. “The Influence of Online Customer Reviews on Purchasing Decisions on the Shopee Marketplace Among University Students in Bandung City, Indonesia.” International Journal Administration Business and Organization 4(2):31–39. doi: 10.61242/ijabo.23.266.

Lestari, Ane, and Rama Chandra Jaya. 2025. “Pengaruh Diskon, Live Streaming Selling Dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee).” JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi) 11(1):314–27. doi: 10.35870/jemsi.v11i1.3629.

Lim, Leonardo. 2025. “Pengaruh Harga Kualitas Produk Dan Sosial Media Marketing Terhadap Keputusan Pembelian Skincare Somethinc.” Jurnal Ekonomi Bisnis Dan Manajemen (JISE) 3(1):258–70. doi: 10.59024/jise.v3i1.1104.

Limanseto, Haryo. 2024. “Hasilkan Produk Berdaya Saing Global, Industri Kosmetik Nasional Mampu Tembus Pasar Ekspor Dan Turut Mendukung Penguatan Blue Economy.” Kementerian Koordinator Bidang Perekonomian Republik Indonesia. Retrieved (https://ekon.go.id/publikasi/detail/5626/hasilkan-produk-berdaya-saing-global-industri-kosmetik-nasional-mampu-tembus-pasar-ekspor-dan-turut-mendukung-penguatan-blue-economy).

Manurung, Estefanie Dwitasreshi, and Kristina Sisilia. 2024. “Endorsement Influencer, Online Customer Review, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Skincare Skintific.” JPPI (Jurnal Penelitian Pendidikan Indonesia) 10(2):554. doi: 10.29210/020243935.

Mewengkang, Josefanny Dike, and Riski Taufik Hidayah. 2023. “Pengaruh Kredibilitas Influencer Terhadap Minat Konsumen Untuk Membeli Produk Somethinc Yang Dimediasi Oleh Keterlibatan Sosial Media Instagram.” JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi). 10(2):907–19. doi: 10.35794/jmbi.v10i2.49552.

Mutiara, Arla Triza et al. 2023. “Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Produk Scarlett Whitening Melalui Peran Influencer Marketing.” Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 22(3):174–86. doi: 10.14710/jspi.v22i3.174-186.

Nadila, Putri et al. 2024. “Pengaruh Citra Merek Dan Kredibilitas Influencer Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Followers Instagram Kosmetik Emina.” Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 6(8):6147–64. doi: 10.47467/alkharaj.v6i8.4369.

Oktafiani, Fitri, and Titin Hargyatni. 2025. “Pengaruh Online Customer Review, Content Marketing Dan Brand Love Terhadap Keputusan Pembelian Produk Skintific Pada Platform Tiktok Shop.” Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis 5(3):860–74. doi: 10.55606/jaemb.v5i3.8391.

Putri, Fadia et al. 2024. “Pengaruh Online Customer Review Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Whitelab Di Shopee.” Trending: Jurnal Manajemen Dan Ekonomi 3(1):33–59. doi: 10.30640/trending.v3i1.3293.

Putri, Yulia Tiara et al. 2023. “Pengaruh Kredibilitas Influencer Dan Brand Awareness Terhadap Minat Pembelian Di Tokopedia (Studi Pada Pelanggan Tokopedia Yang Bertransaksi Melalui Bank Syariah Indonesia).” Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan 4(2):205–25. doi: 10.31949/entrepreneur.v4i2.5651.

Rahmahyanti, Retna Nur, and Ana Noor Andriana. 2023. “Pengaruh Pengaruh Kualitas Produk, Brand Ambassador Dan Iklan Terhadap Keputusan Pembelian Produk MS Glow.” Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS) 4(4):1143–51. doi: 10.47065/ekuitas.v4i4.3309.

Ramadhani, Dita Ismaliana, and Muhammad Zaini. 2023. “Pengaruh Brand Ambassador Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna Scarlett Whitening.” Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)Nomi, & Akuntansi (MEA) 7(1):520–36. doi: 10.31955/mea.v7i1.2900.

Rimbasari, Ana, and Agniya Thahira. 2024. “Consumer Purchase Decisions In Tiktok Live: Analyzing The Role of Influencer Credibility, Immersion, and Engagement.” CAPITAL: Jurnal Ekonomi Dan Manajemen 8(1):156. doi: 10.25273/capital.v8i1.20886.

Setiyadi, Indiyatno Nur et al. 2022. “Pengaruh Kualitas Produk, Social Media Marketing, E-Wom Dan Promosi Terhadap Keputusan Pembelian Konsumen Produk Skincare Alzena Di Kabupaten Pati.” Maker: Jurnal Manajemen 8(July):122–36. doi: https://doi.org/10.37403/mjm.v8i2.470.

Setyowati, Ratna Faridah et al. 2024. “Hierarchy of Effect: Dampak Persepsi Terhadap Konten Pemasaran Dan Kualitas Produk Dalam Keputusan Pembelian Produk Mie Lidi Nyonyah Cetar.” Management Studies and Entrepreneurship Journal 5(2):4576–90.

Sherli et al. 2023. “Pengaruh Beauty Influencer Dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare.” Jurnal Aplikasi Bisnis Dan Manajemen 9(1):305–17. doi: 10.17358/jabm.9.1.305.

Suryani, Mufid et al. 2022. “Pengaruh Harga Dan Online Customer Review Terhadap Keputusan Pembelian Di E-Commerce Sociolla Pada Masa Pandemi Covid-19.” Formosa Journal of Multidisciplinary Research 1(1):49–74. doi: 10.55927/fjmr.v1i1.416.

Syafitri, Olivia Eka et al. 2024. “The Influence of Digital Marketing, Brand Ambassador, and Online Customer Review On The Purchase Decision of Scarlett Whitening Skincare Products On The Shop E-Commerce Platform.” BEMJ : Business, Entrepreneurship, and Management Journal 3(2):56–65. doi: 10.36563/bemj.v3i2.1233.

Yuwono, Wisnu et al. 2024. “Analisis Pengaruh Influencer Credibility Terhadap Purchase Intention Produk Skincare Lokal Dengan Mediasi Brand Image, Trust, Dan Brand Satisfaction.” Jurnal Manajemen Terapan Dan Keuangan 13(02):510–19. doi: 10.22437/jmk.v13i02.31782.