The Influence of Perceived Ease of Use and Brand Trust on the Behavioral Intention to Use  Digital Wallet GoPay in Surabaya City

Mohammad Kahfi Zulfansyah; Rizky Dermawan

doi:10.55927/ijba.v4i1.7675

Authors

Mohammad Kahfi Zulfansyah Universitas Pembangunan Nasional “Veteran”, Jawa Timur
Rizky Dermawan Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.55927/ijba.v4i1.7675

Keywords:

Perceived Ease of Use, Brand Trust, Behavioral Intention to Use, GoPay

Abstract

This study aims to determine the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use Digital Wallet GoPay in Surabaya City. This study used a quantitative methods with a sample of 100 respondents using non-probability sampling techniques with purposive sampling methods. The population used in this study is Surabaya residents who have used the GoPay digital wallet service. This research is expected to contribute solving the problem of GoPay Behavioral Intention to Use. The analysis technique used in this study is the Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use. Based on the results of the hypothesis test, it was concluded that Perceived Ease of Use and Brand Trust has a significant effect on Behavioral Intention to Use.

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