Sustainable Innovation: Marketing Strategies to Increase Adoption of Permeable Paving Blocks in Environmentally Conscious Markets

Arief P. Kumaat; Vekky Supit; Melky K. E. Paendong; Stefani S. Peginusa

doi:10.55927/ijbae.v3i5.11547

Authors

Arief P. Kumaat Manado State Polytechnic
Vekky Supit Manado State Polytechnic
Melky K. E. Paendong Manado State Polytechnic
Stefani S. Peginusa Manado State Polytechnic

DOI:

https://doi.org/10.55927/ijbae.v3i5.11547

Keywords:

Permeable Paving Blocks, Sustainable Products, Marketing Strategies

Abstract

This study focuses on developing marketing strategies to increase the adoption of permeable paving blocks, an environmentally friendly product. Using a SWOT analysis, the research identifies strengths such as eco-friendly benefits and weaknesses like limited market awareness. The opportunities involve growing demand for green products, while threats include competition from traditional materials. Data were collected through surveys and interviews with industry experts. Results show that leveraging product sustainability and tapping into government incentives can boost sales, while addressing market education gaps is essential. Strategic use of social media and partnerships with eco-conscious businesses further enhances product visibility. This research provides actionable strategies to improve market positioning and product adoption.

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