Analysis of the Effect of Fear of Missing Out, Sales Promotion, E-wallet on Impulse Buying on TikTok Shop Users at the Three Largest Universities in Purwokerto

Muhamad Luthfi Ramdhani; Restu Frida  Utami; Herni Justiana  Astuti; Rifka Utami  Arofah

doi:10.55927/ijbae.v4i1.13361

Authors

Muhamad Luthfi Ramdhani Universitas Muhammadiyah Purwokerto
Restu Frida Utami Universitas Muhammadiyah Purwokerto
Herni Justiana Astuti Universitas Muhammadiyah Purwokerto
Rifka Utami Arofah Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.55927/ijbae.v4i1.13361

Keywords:

Fear of Missing Out, Sales Promotion, E-Wallet, Impulse Buying

Abstract

This study analyzes the influence of FoMO Sales Promotion, E-wallet on Impulse Buying on Tiktok Shop users at the three largest universities in Purwokerto. The object of this research is Tiktok Shop user students at the three largest universities in Purwokerto. This research is quantitative, the number of samples in this study were 130 respondents with the IBM SPSS version 25 analysis tool. FoMO and Sales Promotion have a positive and significant effect on Impulse Buying. Not all consumers make Impulse Buying. Not all consumers make Impulse Buying by transacting payments using E-wallet because there are other features on Tiktok Shop such as cash on delivery, virtual account transfers, then using a credit or debit card.

Downloads

Download data is not yet available.

References

Akram, U., Hui, P., Khan, M. K., Saduzai, S. K., Akram, Z., & Bhati, M. H. (2017). The plight of humanity: Online impulse shopping in China. Human Systems Management, 36(1), 73–90. https://doi.org/10.3233/HSM-171768

Mujahidin, A., & Astuti, R. P. F. (2020). Pengaruh Fintech E-wallet Terhadap Perilaku Konsumtif Pada Generasi Millennial. https://doi.org/https://doi.org/10.35314/inovbiz.v8i2.1513

Alt, D. (2018). Students’ Wellbeing, Fear of Missing out, and Social Media Engagement for Leisure in Higher Education Learning Environments. Current Psychology, 37(1), 128–138. https://doi.org/10.1007/s12144-016-9496-1

Arifin, M., Mismiwati, & Anwar, D. (2024a). The Effect of Fomo (Fear of Missing Out) and Price Discount on Impulse Buying with Religiosity as a Moderating Variable in Palembang City People Who Shop at E-Commerce Shopee. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS . https://doi.org/10.47191/ijmra/v7-i05-34

Aulia, T. N., Suryadi, E., & Safitri, H. (2023). Pengaruh Penggunaan E-wallet dan Literasi Keuangan Terhadap Perilaku Pembelian Impulsif. Owner, 7(3), 2010–2020. https://doi.org/10.33395/owner.v7i3.1601

Buana, S. A. M., Leow, J. A., Marvinson, G., Zulkhrufa, A., & Keni, K. (2023). SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI. JURNAL BISNIS DAN AKUNTANSI, 25(2), 413–428. https://doi.org/DOI:10.34208/jba.v25i2.2208

Chasanah, U., Widya, S., Yogyakarta, W., & Mathori, M. (2021). Impulsive Buying: Kajian Promosi Penjualan, Gaya Hidup, dan Norma Subyektif pada Marketplace di Yogyakarta. Jurnal Riset Manajemen Sains Indonesia (JRMSI) |, 12(2), 2301–8313. https://doi.org/10.21009/JRMSI

Chen, C. C., & Yao, J. Y. (2018). What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and Informatics, 35(5), 1249–1262. https://doi.org/10.1016/j.tele.2018.02.007

CNBC.com. (2023). Alasan TikTok Shop Pilih Tokopedia Buat Buka Lagi di RI. https://www.cnbcindonesia.com/tech/20231212152957-37-496535/alasan-tiktok-shop-pilih-tokopedia-buat-buka-lagi-di-ridataboks.katadata.co.id. (2024, March 19). TikTok Shop Gabung Tokopedia, Ini Jumlah Penggunanya. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/a6be2d006205170/tiktok-shop-gabung-tokopedia-ini-jumlah-penggunanya

Diva, M., & Anshori, I. (2024). Penggunaan E-wallet Sebagai Inovasi Transaksi Digital: Literatur Review. 2(6). https://journal.institercom-edu.org/index.php/multiple

Emanuella, J. (2024). The Influence Of ROA, ROE, NPM, EPS and PER to Market Price on Public Listed Manufacture of Food Products. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(2), 12. https://doi.org/10.37676/ekombis.v12i2

Fara, Q. M., & Hartono, A. (2024). The Effect of Social Presence in Live Streaming Shopping on Tiktok Platform Users on Impulse Buying Behavior. Impulse Buying Behavior. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1), 12. https://doi.org/10.37676/ekombis.v12i1

Felita, P., & Oktivera, E. (2019). PENGARUH SALES PROMOTION SHOPEE INDONESIA TERHADAP IMPULSE BUYING KONSUMEN Studi Kasus: Impulse Buying pada mahasiswa STIKS Tarakanita. In Jurnal Ilmu Komunikasi dan Bisnis (Vol. 4, Issue 2). https://doi.org/DOI:10.36914/JIKB.V4I2.229

Ganiyah, S. H. (2024). This study explores how the Fear of Missing Out (FOMO) affects impulsive buying during Shopee’s Twin Date event in Indonesia. INTERNATIONAL JOURNAL OF BUSINESS STUDIES Ipmi . https://doi.org/https://doi.org/10.32924/ijbs.v8i3.342

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 edisi ke-9. Universitas Diponegoro.

Inggiharti, N. (2020). Pengaruh Electronic Wallet terhadap Kegiatan Keuangan Indonesia (Perbandingan Aplikasi Electronic Wallet Milik Perusahaan Financial Technology terhadap Aplikasi Electronic Wallet milik BUMN). In Bengkulu Law Journal (Vol. 5). https://doi.org/https://doi.org/10.33369/ubelaj.5.1.74-88

Keysia, D., Putri, A. D., & Dwiridotjahno, J. (2024). Pengaruh Korean Brand Ambassador Credibility, Social Media Marketing, dan Fear of Missing Out Terhadap Impulse Buying pada Kolaborasi Scarlett Whitening X EXO. Religion Education Social Laa Roiba Journal, 6, 3015. https://doi.org/10.47476/reslaj.v6i6.2122

Kharisma, A., Widagdo, S., & Supeni, N. (2022). Pengaruh Promosi Penjualan, Store Atmosphere, Variasi Produk, Dan Money Availability Terhadap Impulse Buying Pada Golden Market Jember. In Jurnal Manajemen Bisnis dan Manajemen Keuangan (Vol. 3, Issue 2). https://doi.org/https://doi.org/10.31967/prodimanajemen.v3i2.680

kompas.com. (2023). Pertama Kali Diluncurkan pada 2021, TikTok Shop Resmi Ditutup Hari Ini Pukul 17.00 WIB Artikel ini telah tayang di Kompas.com dengan judul “Pertama Kali Diluncurkan pada 2021, TikTok Shop Resmi Ditutup Hari Ini Pukul 17.00 WIB”,. https://www.kompas.com/tren/read/2023/10/04/081500065/pertama-kali-diluncurkan-pada-2021-tiktok-shop-resmi-ditutup-hari-ini-pukul?page=all#google_vignette. Kompascom+ baca berita tanpa iklan: https://kmp.im/plus6 Download aplikasi: https://kmp.im/app6

Kotler, Philip., & Keller, K. Lane. (2016). Marketing management. Pearson Education Ltd.

Mukaromah, M., Zulva, T. N. I., Malida, O. N., & Oktafia, Y. (2021). Analisis Psikopatologi Kecenderungan Impulsive Buying pada Salah Satu Mahasiswa Universitas Negeri Semarang (Psychopathological Analysis of the Tendency of Impulsive Buying to One of Universitas Negeri Semarang Students). Jurnal Ilmiah Psikologi Mind Set, 12(2), 117–124. https://doi.org/https://doi.org/10.35814/mindset.v12i02.2276

Masitoh, M. R., Tugi Prihatma, G., & Alfianto, A. (2022). Pengaruh Sales Promotion, Hedonic Browsing, dan Impulse Buying Tendency terhadap Impulse Buying Pelanggan E-Commerce Shopee. In Jurnal Manajemen Unsera (Issue 2). https://doi.org/https://doi.org/10.30656/sm.v8i2.5307

Carolina, M., & Mahestu, C. (2020). Prilaku Komunikasi Remaja dengan Kecenderungan FoMo. https://doi.org/http://dx.doi.org/10.31506/jrk.v11i1.8065

Muharam, G. M., Dewi Sulistiya, Novita Sari, Zulfa Fahmy, & Khairani Zikrinawati. (2023). Experimental Student Experiences The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers) Pengaruh Fear of Missing Out (FoMO) dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen TikTok Shop). 8, 2985–3877. https://doi.org/10.58330/ese.v1i8.277

Nuri, H. (2022). Pengaruh Promosi Penjualan, Kenikmatan Berbelanja, Gaya Hidup Online Terhadap Impulsive Buying Masyarakat Muslim Millenial. https://doi.org/DOI:10.22373/jose.v3i1.1549

Nurjanah, S., Sadiah, A., & Gumilar, R. (2023). GLOBAL EDUCATION JOURNAL Pengaruh Literasi Ekonomi, Kontrol Diri, dan “FOMO”, terhadap Pembelian Impulsif pada Generasi Milenial. 1.

Paputungan, S. N., Machmud, R., & Radji, D. L. (2024). Promosi Penjualan Terhadap Perilaku Impulse Buying Pengguna Aplikasi TikTok Shop Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo. JAMBURA, 7(1). https://doi.org/https://doi.org/10.37479/jimb.v7i1.25099

PDSI, K. P. (2024). PERDAGANGAN DIGITAL (E-COMMERCE) INDONESIA PERIODE 2023 Pusat Data dan Sistem Informasi. https://satudata.kemendag.go.id/ringkasan/produk/perdagangan-digital-e-commerce-indonesia-periode-2023

Prof. Ir Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D (29th ed.). alfabeta.

Qathrinnada, A., & Pandjaitan, D. R. H. (2024). Jurnal Mirai Management Pengaruh Social Media Marketing, dan Trend Fear Of Missing Out (FOMO) Terhadap Impulsive Buying (Studi Pada Konsumen Avoskin Di Bandar Lampung). Jurnal Mirai Management, 9(1), 870–886. https://doi.org/https://doi.org/10.37531/mirai.v9i1.7107

Fitriyani, R. N., & Akbar, A. (2024). Pengaruh fomo, sales promotion, metode pembayaran terhadap impulsiver buying. JPPI (Jurnal Penelitian Pendidikan Indonesia), 1, 472–484. https://doi.org/http://dx.doi.org/10.29210/020243759

Rizkiyah, K., Nurmayanti, L., Macdhy, R. D. N., & Yusuf, A. (2021). PENGARUH DIGITAL PAYMENT TERHADAP PERILAKU KONSUMEN Pengguna Platform Digital Payment OVO. Jurnal Ilmiah Manajemen, 16(1), 107–126. https://doi.org/10.33369/insight.16.1.107-126

Roliyanah, T., Bhayangkara, U., Raya, J., Widjanarko, W., Dwikotjo, F., Sumantyo, S., & Siahaan, M. (2024). Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya). 2(8), 223–234. https://doi.org/10.61722/jiem.v2i8.2242

Salsabilla, D. P., Utami, R. F., Hidayah, A., & Kharismasyah, A. Y. (2024). Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulsive Buying: Studi pada Konsumen Gudang Kosmetik Purwokerto. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(12). https://doi.org/10.47467/alkharaj.v6i12.4513

Saputra, I., & Aulia, P. (2024). Pengaruh Fear of Missing Out ( FOMO ) terhadap Implusive Buying Saham pada Generasi Z. AHKAM, 3(1), 236–244. https://doi.org/10.58578/ahkam.v3i1.2619

Sari, R. (2021). Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Indonesia. Jurnal Riset Bisnis Dan Investasi, 7(1), 44. https://doi.org/10.35313/jrbi.v7i1.2058

Sari, R. K., Utama, S. P., & Zairina, A. (2021). The Effect of Online Shopping and E-wallet on Consumer Impulse Buying. Asia Pacific Management and Business Application, 009(03), 231–242. https://doi.org/10.21776/ub.apmba.2021.009.03.3

Setiasih, R. J., Savitri, C., & Faddila, S. P. (2023). The Effect Of Hedonic Shopping Motivation And Sales Promotion On Impulse Buying Of Erigo Products In The Shopee Application (Study On Management Students Class Of 2018 University Buana Perjuangan Karawang) Pengaruh Hedonic Shopping Motivation Dan Sales Promotion Terhadap Impulse Buying Produk Erigo Pada Aplikasi Shopee (Studi Pada Mahasiswa Manajemen Angkatan 2018 Universitas Buana Perjuangan Karawang). Management Studies and Entrepreneurship Journal, 4(6), 9432–9442. https://doi.org/https://doi.org/10.37385/msej.v4i6.3018

Siddik, S., Mafaza, M., & Sembiring, L. S. (2020). Peran Harga Diri terhadap Fear of Missing Out pada Remaja Pengguna Situs Jejaring Sosial. Jurnal Psikologi Teori Dan Terapan, 10(2), 127. https://doi.org/10.26740/jptt.v10n2.p127-138

Sinaga, E. M. (2022). STUDI KOMPARATIF PENGGUNAAN DIGITAL PAYMENT TERHADAP PERILAKU ONLINE IMPULSE BUYING. Edunomina, 06. https://doi.org/http://dx.doi.org/10.29040/jie.v7i1.6917

Sunanto. (2024). Pengaruh live streaming characteristics dan product type terhadap impulsive buying melalui trust dan flow experience dalam live streaming commerce pada platform tiktok di Indonesia. Jurnal Paradigma Ekonomika, 19(4), 953–970. https://doi.org/https://online-journal.unja.ac.id/paradigma/article/view/38717

Tempo.co. (2024, October 11). Bagaimana e-Commerce Tumbuh di Tengah Melemahnya Daya Beli. https://www.tempo.co/ekonomi/pertumbuhan-e-commerce-indonesia-22606

Utama, N. F., Surya Santosa, N., Honesta, J., Sharon Yong Sonbai, J., Lesley Koesnadi, V., Jonathan, E., Arthur Marcia, F., & Yulia Ningsih, R. (2024). Pengaruh E-Commerce Terhadap Perilaku Impulsive Buying pada Generazi Z. https://doi.org/10.38035/jmpd.v2i3

Wei, Q., Xiao, W., Yaqub, R. M. S., Irfan, M., Murad, M., & Yaqub, M. Z. (2023). Adoption of digital money (E-wallet) in the post COVID-19 era: The moderating role of low distribution charges and low transit time in impulsive buying: A developing country perspective. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.984316

Widyastuti, S. (2017). MANAJEMEN KOMUNIKASI PEMASARAN TERPADU. FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PANCASILA.

Yastuti, A. W., & Irawati, Z. (2023). The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee. International Journal of Current Science Research and Review . https://doi.org/10.47191/ijcsrr/V6-i12-111