The Impact of Marketing Strategy and Facilities on the Decision to Become a Murabahah Financing Customer

Authors

  • Fitria Nur Masithoh Institut Agama Islam Uluwiyah Mojokerto
  • Mahmud Mahmud Institut Agama Islam Uluwiyah Mojokerto
  • Muhammad Ain Raafi’ud Darajaat Institut Agama Islam Uluwiyah Mojokerto

DOI:

https://doi.org/10.55927/jambak.v3i1.9376

Keywords:

Decision to Become a Customer, Marketing Strategy, Facilities, Murabahah

Abstract

This research aims to determine: 1) the influence of marketing strategy on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. 2) The impact of marketing facilities on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. 3) the impact of marketing strategy and facilities simultaneously on the decision to become a murabahah financing customer at BPRS Lantabur Mojokerto Branch. Based on the results of data analysis, the Marketing Strategy variable is known to have a partially significant influence on the Decision to Become a Murabahah Financing Customer at BPRS Lantabur Mojokerto Branch, this is based on the value of tcount > ttable or 4,062 > 1,999 with a significance value smaller than 0.05 (0.000). The Facilities variable partially has a significant impact on the Decision to Become a Murabahah Financing Customer at BPRS Lantabur Mojokerto Branch, this is based on the value tcount > ttable or 13,712 > 1,999 with a significant value smaller than 0.05 (0.000).

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Published

2024-06-16

How to Cite

Masithoh, F. N., Mahmud, M., & Muhammad Ain Raafi’ud Darajaat. (2024). The Impact of Marketing Strategy and Facilities on the Decision to Become a Murabahah Financing Customer. Jurnal Manajemen Bisnis, Akuntansi Dan Keuangan, 3(1), 147–164. https://doi.org/10.55927/jambak.v3i1.9376

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