Public Relations Campaign of Government Institutions in Educating the Public on Anti-Drug Awareness

Hanafi Hanafi; Anjeli Larassati; Nisa Lathifah

doi:10.55927/jicb.v2i3.14052

Authors

Hanafi Hanafi Universitas Informatika Dan Bisnis Indonesia
Anjeli Larassati Universitas Informatika Dan Bisnis Indonesia
Nisa Lathifah Universitas Informatika Dan Bisnis Indonesia

DOI:

https://doi.org/10.55927/jicb.v2i3.14052

Keywords:

Anti-drug campaign, Public Relations, Communication strategy, Teenagers, Schools

Abstract

The anti-drug campaign aims to educate teenagers in Bandung schools to prevent drug abuse. This study analyzes the communication strategy, planning, implementation, and challenges of the campaign conducted by the Public Relations of BNNP West Java. Using a qualitative method with a descriptive approach, data were collected through interviews, observations, and secondary sources. The findings show that the campaign relies on face-to-face interactions in schools to build credibility and personal engagement, while online media is used to reach a broader audience. However, challenges include budget constraints, peer influence, lack of innovation, the spread of hoaxes, and low digital literacy. Despite these challenges, the campaign remains effective in several aspects.

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