Construction of the Meaning of 'Pick Me Boy' in Tiktok Content: A Phenomenological Study of  the @PUPACOGIL Account

Anggita Lestari; Annisa Yasmina Muthmainnah; Nugraha Sugiarta; Hanafi Hanafi

doi:10.55927/jicb.v2i3.14053

Authors

Anggita Lestari Universitas Informatika Dan Bisnis Indonesia
Annisa Yasmina Muthmainnah Universitas Informatika Dan Bisnis Indonesia
Nugraha Sugiarta Universitas Informatika Dan Bisnis Indonesia
Hanafi Hanafi Universitas Informatika Dan Bisnis Indonesia

DOI:

https://doi.org/10.55927/jicb.v2i3.14053

Keywords:

Phenomenology, Meaning Construction, Pick Me Boy, Content Creator

Abstract

Pick Me Boy is the behavior of a man who wants to impress women by making them look like they are unlike other men. Furthermore, this behavior has become a trend on one of the social media, namely TikTok, and has received various views from unpleasant and entertaining netizens. This study aims to determine the experience, motives, and meaning of Pick Me Boy for content creators. Pick Me Boy is the behavior of a man who wants to impress women by making them look, unlike other men. Furthermore, this behavior has become a trend on one of the social media, namely TikTok, and has received various views from unpleasant and entertaining netizens. This study aims to determine the experience, motives, and meaning of Pick Me Boy for content creators. The study's results revealed past motives, namely because he was superior to his peers, popular, and thirsty for attention from women. The future motive he revealed was that he wanted to get women easily. The unpleasant experience he got was being over-shared, while his pleasant experience was getting privileges in getting attention from women. The meaning of being a pick me boy is as a strong personal branding to attract women's attention. Supported by the theory of Peter L. Berger and Thomas Luckmann who are looking for Externalization, Objectivation, and Internalization, to find out the meaning construction of being a pick-me boy. So it produces a construction of meaning, as a popular male personal branding that easily gets attention from women and men who have privileges in social life and social media.

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