Antitrust Law Analysis on the Abuse of Dominant Position in Franchise Agreements in Indonesia
DOI:
https://doi.org/10.55927/jlca.v4i1.13464Keywords:
Antitrust, Dominant Position, Franchise, Fair TradeAbstract
This study examines the abuse of dominant positions in franchise agreements in Indonesia, highlighting power imbalances between franchisors and franchisees and their impact on market fairness, competition, and franchisee autonomy. Employing a normative juridical methodology, the research analyzes legal frameworks, including Law No. 5 of 1999 on Monopolistic Practices, complemented by comparative studies of international practices. The findings reveal gaps in Indonesia's regulations, enforcement challenges, and significant power asymmetries in franchising, underscoring the need for a dedicated regulatory framework, enhanced institutional capacity, and stakeholder engagement. Recommendations include adopting a Franchise Disclosure Document, dispute resolution mechanisms, and fostering local franchise growth.
Downloads
References
Anderson, R. D., Kovacic, W. E., Müller, A. C., & Sporysheva, N. (2018). Competition Policy, Trade and the Global Economy: Existing WTO Elements, Commitments in Regional Trade Agreements, Current Challenges and Issues for Reflection. In SSRN Electronic Journal (ERSD-2018-12). https://doi.org/10.2139/ssrn.3321116
Azevedo, E. M., & Gottlieb, D. (2017). Perfect Competition in Markets With Adverse Selection. Econometrica Journal of the Economic Society, 85(1), 67–105. https://doi.org/10.3982/ECTA13434
Cecilia, R. (2022). Amazon: A Story of Accumulation Through Intellectual Rentiership and Predation. Competition & Change, 26(3–4), 436–466. https://doi.org/10.1177/1024529420932418
Davis, L., & Orhangazhi, Ö. (2021). Competition and Monopoly in the U.S. Economy: What do the Industrial Concentration Data Show? Competition & Change, 25(1), 3–30. https://doi.org/10.1177/1024529420934011
Fadhilah, M. (2019). Penegakan Hukum Persaingan Usaha Tidak Sehat Oleh Komisi Pengawas Persaingan Usaha (KPPU) Dalam Kerangka Ekstrateritorial. Wawasan Yuridika, 3(1), 55–72. https://doi.org/10.25072/jwy.v3i1.217
Febriani, W., & Hasmiati, R. A. (2022). Analisis Putusan KPPU, Judex Facti dan Judex Juris Terhadap Pertanggungjawaban Perdata PT Angkasa Pura Logistik dalam Praktik Monopoli. Jurnal Rectum, 4(1), 398–416. https://doi.org/10.46930/jurnalrectum.v6i2.4818
FTC, DOJ, & EU. (2021). Inaugural Joint Statement between the European Commission, the United States Department of Justice Antitrust Division and the United States Federal Trade Commission (hal. 2). https://www.ftc.gov/system/files/documents/public_statements/1598739/eu-us_joint_dialogue_statement_12721.pdf
Fuady, M. (2003). Hukum Anti Monopoli: Menyongsong Era Persaingan Sehat. Citra Aditya Bakti.
Fuady, M. (2020). Teori Hukum Pembuktian: Pidana dan Perdata. Citra Aditya Bakti.
Grünhagen, M., & Terry, A. (2017). Development Prospects for Franchising in Southeast Asia: A Review and Outlook BT - Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. In R. Benlamri & M. Sparer (Ed.), Springer Proceedings in Business and Economics (hal. 671–673). Springer International Publishing. https://doi.org/10.1007/978-3-319-43434-6_58
Hardy, T. (2020). Working for the Brand: The Regulation of Employment in Franchise Systems in Australia. Australian Business Law Review, 48(3), 234–252. https://ssrn.com/abstract=3739609
Kartini, T. (2016). Dampak Persaingan Usaha Antara Indomaret dengan Alfamart Terhadap Pedagang Tradisional Ditinjau Dari Perspektif Hukum Persaingan Usaha. Jurnal Ilmiah Living Law, 8(1), 17–33. https://doi.org/10.30997/jill.v8i1.752
Kennedy, A. (2024a). Analisis Hukum Persaingan Usaha Platform Marketplace Online Pada Era Ekonomi Digital. Ethics and Law Journal: Business and Notary, 2(4), 1–16. https://doi.org/10.61292/eljbn.243
Kennedy, A. (2024b). Perlindungan Data Pribadi Dalam Dunia Siber Di Indonesia Ditinjau Berdasarkan Hukum Tata Negara. Hukum Dinamika Ekselensia, 6(2), 82–98.
Kim, K. (2021). Amazon-induced price discrimination under the Robinson–Patman act. Columbia Law Review, 121(6), 160–185. https://www.jstor.org/stable/27075599
Kraak, V. I., Englund, T., Misyak, S., & Serrano, E. L. (2017). A Nover Marketing Mix and Choice Architecture Framework to Nudge Restaurant Customers Toward Healthy Food Environments to Reduce Obesity in the United States. Obesity Reviews, 18(8), 852–868. https://doi.org/10.1111/obr.12553
Kumar, N. (2024). Antitrust Law in the BRICS Countries: A Review and Critique. BRICS Law Journal, 11(1), 84–102. https://doi.org/10.21684/2412-2343-2024-11-1-84-102
Kurniasari, T. W., & Rahman, A. (2023). Perlindungan Hukum Bagi Pelaku Usaha Umkm Terhadap Penyalahgunaan Posisi Dominan Platform Digital: Marketplace Melalui Penetapan Harga Dan Penguasaan Pasar. Reusam: Jurnal Ilmu Hukum, 10(2), 131–153. https://doi.org/10.29103/reusam.v10i2.9577
Maharani, A., & Darya Dzikra, A. (2021). Fungsi Perlindungan Konsumen dan Peran Lembaga Perlindungan Konsumen di Indonesia: Perlindungan Konsumen dan Pelaku Usaha (Literature Review). Jurnal Ekonomi Manajemen Sistem Informasi, 2(6 SE-Articles), 659–666. https://doi.org/10.31933/jemsi.v2i6.607
Mappuji, M. R., & Wardana, L. W. (2023). Fintech Competition Compliance: Analisis Pelaku Usaha Fintech dalam Menjalankan Program Kepatuhan Persaingan Usaha KPPU. Journal of Studia Legalia, 4(1), 43–59. https://doi.org/10.61084/jsl.v4i01.64
Miru, A. (2018). Hukum Kontrak dan Perancangan Kontrak. Rajawali Pers.
Munawaroh, D. (2024). A Jurisprudential Review of Business Competition Practices on the Shopee Platform. Journal of Sharia and Economic Law, 4(1), 189–210. https://doi.org/10.21154/invest.v4i1.9005
Ningsih, A. S. (2019). Implikasi Undang-Undang Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat Pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM). Jurnal Penelitian Hukum De Jure, 19(2), 207–215. https://doi.org/10.30641/dejure.2019.V19.207-215
Pranoto. (2024). Business Digital Transformation in The Perspective of Business Competition Law. Revista de Gestão Social e Ambiental, 18(4), 1–8. https://doi.org/10.24857/rgsa.v18n4-031
Rahayu, I. A. (2019). Kehadiran Usaha Waralaba Alfamart dan Indomaret Terhadap Warung-Warung Kecil Ditinjau dari Undang-Undang No. 20 Tahun 2008. Lex Et Societatis, 7(7), 170–180. https://doi.org/10.35796/les.v7i7.26855
Rahmawati, A. T., Septia, T., & Irawan, D. (2024). Literature Review Hukum Bisnis: Monopoli Perusahaan Dagang dan Perusakan Lingkungan. Journal of Management and Innovation Entrepreneurship, 1(2), 150–158. https://doi.org/10.59407/jmie.v1i2.319
Rizal, N. A., & Aslami, N. (2022). Analisis Studi Kelayakan Investasi Waralaba (Franchise). Journal of Social Research, 1(4), 284–288. https://doi.org/10.55324/josr.v1i4.95
Sihaloho, H., Zein, S., Hasibuan, N., & Manodohon, M. A. (2023). Analysis of Challenges and Opportunities for the Development of Economic Globalization in Business Law in Indonesia. Formosa Journal of Multidisciplinary Research, 2(11), 1751–1764. https://doi.org/10.55927/fjmr.v2i11.6684
Sjaiful, M. (2015). Karakteristik Asas Kebebasan Berkontrak dalam Perjanjian Berbasis Syariah. Perspektif Hukum, 15(1), 68–84. https://doi.org/10.30649/ph.v15i1.28
Sonata, D. L. (2015). Metode Penelitian Hukum Normatif dan Empiris: Karakteristik Khas dari Metode Meneliti Hukum. Fiat Justisia Jurnal Ilmu Hukum, 8(1), 15–35. https://doi.org/10.25041/fiatjustisia.v8no1.283.
Subekti. (2003). Pokok-Pokok Hukum Perdata. Intermasa.
Subekti, R. (2008). Hukum Perjanjian. Intermasa.
Sugiono, M. A., Hasanah, S. D., & Sumriyah. (2023). Analisis Aspek Hukum Perjanjian Waralaba (Franchise) Dalam Perspektif Hukum Perdata. Journal Sains Student Research, 1(2), 1082–1087. https://doi.org/10.61722/jssr.v1i2.463
Sunggono, B. (2019). Metodologi Penelitian Hukum. Rajawali Pers.
Zulkifli, S., & Noor, T. (2024). Reconstructing Legal Protection Regulations for Parties in Franchise Agreements Based on Dignified Justice. Khazanah Hukum, 6(3), 223–233. https://doi.org/10.15575/kh.v6i3.35538
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Alexander Kennedy, Astea Novtalia Liuman, Natallia Lai, Stefanie Claudia Abdi Muljo

This work is licensed under a Creative Commons Attribution 4.0 International License.