Improving MSME Marketing Performance Through Digital Business Literacy

Januardi Mesakh; Rintan  Saragih; Duma Rahel  Situmorang; Rike Yolanda  Panjaitan; Mulatua P.  Silalahi; Tri Darma  Sipayung; Apriani Magdalena  Sibarani; Saur Melianna  Sipayung; Rimky Mandala Putra  Simanjuntak; Rahel Junita  Nainggolan

doi:10.55927/jpmb.v3i7.10503

Authors

Januardi Mesakh Fakultas Ekonomi, Universitas Methodist Indonesia
Rintan Saragih Fakultas Ekonomi, Universitas Methodist Indonesia
Duma Rahel Situmorang Fakultas Ekonomi, Universitas Methodist Indonesia
Rike Yolanda Panjaitan Fakultas Ekonomi, Universitas Methodist Indonesia
Mulatua P. Silalahi Fakultas Ekonomi, Universitas Methodist Indonesia
Tri Darma Sipayung Fakultas Ekonomi, Universitas Methodist Indonesia
Apriani Magdalena Sibarani Fakultas Ekonomi, Universitas Methodist Indonesia
Saur Melianna Sipayung Fakultas Ekonomi, Universitas Methodist Indonesia
Rimky Mandala Putra Simanjuntak Fakultas Ekonomi, Universitas Methodist Indonesia
Rahel Junita Nainggolan Fakultas Ekonomi, Universitas Methodist Indonesia

DOI:

https://doi.org/10.55927/jpmb.v3i7.10503

Keywords:

MSMEs, Marketing Performance, Digital Business Literacy

Abstract

Currently, digital business development is increasingly rapid. Digitalization plays a very important role for companies, especially MSMEs, to increase product sales. Consumers can easily access products through the service provider's digital services. Therefore, the aim of this community service is to provide an understanding of digital business skills to MSME stakeholders in Medan, North Sumatra, by involving 15 MSME actors. This is in line with one of the government programs to help MSMEs optimize the use of information and communication technology in their business operations, known as the MSME go digital program. This activity is expected to help MSME players better understand and improve their digital business capabilities and improve business performance.

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