Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training

Sabda Dian Nurani Siahaan; Dede Ruslan; Siti Ulgari; Lenti Susanna Saragih; Dodi Pramana; Saronom Silaban; Eka Putra Dairi Boangmanalu

doi:10.55927/jpmb.v3i10.11119

Authors

Sabda Dian Nurani Siahaan Universitas Negeri Medan
Dede Ruslan Universitas Negeri Medan
Siti Ulgari Universitas Negeri Medan
Lenti Susanna Saragih Universitas Negeri Medan
Dodi Pramana Universitas Negeri Medan
Saronom Silaban Universitas Negeri Medan
Eka Putra Dairi Boangmanalu Universitas Negeri Medan

DOI:

https://doi.org/10.55927/jpmb.v3i10.11119

Keywords:

Corn, Digital Marketing, Organizational Governance

Abstract

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.

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