Automated and Measured Managerial Systems in the Management of Independent Tourism Villages: A Case Study of Parsingguran II Village, Polung Subdistrict, Humbang Hasundutan Regency

Samerdanta Sinulingga; Vivi Adryani  Nasution; Amalia  Meutia; Sinar Indra  Kesuma; Flansius  Tampubolon; Jonathan Liviera  Marpaung

doi:10.55927/jpmb.v3i9.11334

Authors

Samerdanta Sinulingga Tourism Department, Universitas Sumatera Utara
Vivi Adryani Nasution Chinese Literature Department, Universitas Sumatera Utara
Amalia Meutia Psychological Department, Universitas Sumatera Utara
Sinar Indra Kesuma Agribusiness Department, Universitas Sumatera Utara
Flansius Tampubolon Bataknese Literature Department, Universitas Sumatera Utara
Jonathan Liviera Marpaung Mathematics Department, Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/jpmb.v3i9.11334

Keywords:

Automated Managerial System, Tourism Village Management, Qualitative Experimental Research, Rural Business Development, Stakeholder Engagement

Abstract

The development of tourism villages is a key strategy for boosting rural economies in Indonesia, but managing these ventures often faces challenges, particularly in establishing systematized and measurable practices. This study investigates the implementation of an automated managerial system in the Parsingguran II Tourism Village, using a qualitative experimental approach. The research explores how the system influences business operations and stakeholder engagement, focusing on contextual impacts rather than quantitative measures. Through intervention-based experimentation and case studies, the findings indicate that the automated system improves managerial efficiency and fosters a more cohesive stakeholder environment. Recommendations are made for scaling this approach to other rural tourism areas, enhancing sustainability and operational effectiveness.

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