Community Service: Digital Accounting and Digital Marketing Training for MSMEs in Desa Baru, Pancur Batu District

Kristanty M.N Nadapdap; Siti  Normi; Thomas  Sumarsan; Rintan Br.  Saragih; Duma  Sihite; Farida  Sagala; Mitha C  Ginting; Saur  Melianna; Robinhot  Gultom; Jeudi A.T.P  Sianturi

doi:10.55927/jpmb.v3i12.12600

Authors

Kristanty M.N Nadapdap Universitas Methodist Indonesia
Siti Normi Universitas Methodist Indonesia
Thomas Sumarsan Universitas Methodist Indonesia
Rintan Br. Saragih Universitas Methodist Indonesia
Duma Sihite Universitas Methodist Indonesia
Farida Sagala Universitas Methodist Indonesia
Mitha C Ginting Universitas Methodist Indonesia
Saur Melianna Universitas Methodist Indonesia
Robinhot Gultom Universitas Methodist Indonesia
Jeudi A.T.P Sianturi Universitas Methodist Indonesia

DOI:

https://doi.org/10.55927/jpmb.v3i12.12600

Keywords:

Msmes, Digital Marketing, Accounting Digitalization, Community Empowerment, Technology

Abstract

This Community Service Program aims to improve the competitiveness of MSMEs in Desa Baru, Pancur Batu District through digital marketing training and accounting digitalization. This training equips participants with the skills to utilize online platforms and social media in product marketing, as well as using digital accounting software for more efficient and accurate financial management. The results of this program show an increase in participants' understanding of the use of digital technology in managing their businesses, which has a positive impact on operational efficiency and increasing market reach. MSMEs in this village are now better prepared to adapt to technological developments and the ever-growing digital market.

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