How Can Small Culinary Businesses in Pedalangan Village, Banyumanik, Semarang Utilize Instagram to Grow?

Saptianing Saptianing; Rif’ah Dwi  Astuti; Andi  Setiawan; Irin Mirrah  Luthfia; Bagus Yunianto  Wibowo

doi:10.55927/jpmb.v3i12.12742

Authors

Saptianing Saptianing Politeknik Negeri Semarang
Rif’ah Dwi Astuti Politeknik Negeri Semarang
Andi Setiawan Politeknik Negeri Semarang
Irin Mirrah Luthfia Politeknik Negeri Semarang
Bagus Yunianto Wibowo Politeknik Negeri Semarang

DOI:

https://doi.org/10.55927/jpmb.v3i12.12742

Keywords:

Social Media Marketing, Instagram, Culinary, Women Empowerment, Family Welfare

Abstract

The empowerment of women is a fundamental driver of economic growth and sustainable development. When women engage in business, they create more opportunities for a better life for their families. One way home-based businesses can market themselves is through social media, which is a form of online marketing that uses the Instagram platform. The main objective of this community service team is to help a group of mothers start a home business making various culinary delights in Pedalangan, Banyumanik, Semarang. Secondly, we assisted the moms' culinary business in Pedalangan in creating their own Instagram account.

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