Starting a Business Strategy for Prospective Entrepreneurs

Authors

  • Deasy Aseanty Universitas Trisakti
  • Lucy Warsindah Universitas Trisakti
  • Arnolt Pakpahan Universitas Trisakti
  • Didi Didi Universitas Trisakti
  • Triyani Triyani Universitas Trisakti

DOI:

https://doi.org/10.55927/jpmb.v3i12.12951

Keywords:

Creativity, Innovation, Brillian Ideas

Abstract

Starting a business is an exciting yet challenging endeavor that requires careful planning, strategic thinking, and a clear understanding of the market. This activity explores effective startup strategies specifically designed for aspiring entrepreneurs who want to turn an innovative idea into a successful business. Key focus areas include market research, business model development, resource allocation, and leveraging digital tools for growth. This activity highlights the importance of identifying target audiences, minimizing risk through lean startup methodologies, and creating value-driven solutions to meet customer needs. This activity also emphasizes the role of networking, mentorship, and adaptability in navigating the dynamic business landscape. By adopting these strategies, aspiring entrepreneurs can increase their chances of building sustainable and scalable ventures while driving innovation and economic growth.

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References

Kinicki and Fugate (2018), Organizational Behavior, 2th Edition, Mc.Graw Hill, International Edition.

Kreitner, Robert and Angelo (2007), Organizational Behavior, 4th Edition, Irwin/Mc.Graw Hill, Inc, International Edition

Linda Ferrel, O.C.Ferrel, Geoffrey A.Hirt, (2020) Business Foundations, Mc.Graw HillEducation

Richard L.Daft (2012) Management, 9th Edition South Western, Cengage Learning

Stephen P.Robbins and Mary Coutler (2016), Management, 13th Edition, Prentice Hall

Stephen P.Robbins and Timothy A. Judge (2019) Organizational Behavior, 18th Edition, Prentice Hall Inc

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Published

2024-12-30

How to Cite

Aseanty, D. ., Warsindah, L. ., Pakpahan, A. ., Didi, D., & Triyani, T. (2024). Starting a Business Strategy for Prospective Entrepreneurs. Jurnal Pengabdian Masyarakat Bestari, 3(12), 1001–1010. https://doi.org/10.55927/jpmb.v3i12.12951