Empowering MSMEs Regarding Digital Marketing in Tanjung Hataran Village

Revita Sari; Rahma Yanti  Hasibuan; Muhsin Lambok  Ilvira

doi:10.55927/jpmb.v2i8.5790

Authors

Revita Sari Universitas Muhammadiyah Sumatera Utara
Rahma Yanti Hasibuan Universitas Muhammadiyah Sumatera Utara
Muhsin Lambok Ilvira Universitas Potensi Utama

DOI:

https://doi.org/10.55927/jpmb.v2i8.5790

Keywords:

Empowerment, MSMEs, Digital Marketing

Abstract

This community service to MSMEs in Tanjung Hataran Village aims to (1) identify problems and obstacles in selling MSME products and (2) introduce and educate product marketing methods through the use of digital marketing media to increase market share and reach consumers more broadly. By increasing understanding and raising awareness among business actors about digital marketing, selling power can be increased through sales methods that are responsive to consumer needs. In the future, business actors can independently use digital marketing methods to support product sales so that they can increase market share and income for MSME actors and become financially independent.

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