Strengthening Tourism Destination Ecosystems through  Interesting Promotion-Based Marketing and Simple  Financial Statement Recording Training in Wates Jaya  Village, Cigombong, Bogor

Muhamad Ipaludin; Restu Fauziah; Zahro Rihadatul Aisy; Sekar Ayu Ningrum; Muhamad Haikal Zibran; Rizky Pebriansyah; Alpian Mauludin; Vina Syabilla; Ari Kurniawan; Muhamad Sidiq; Maria Magdalena Melani

doi:10.55927/jpmf.v1i5.1243

Authors

Muhamad Ipaludin Universitas Djuanda Bogor
Restu Fauziah Universitas Djuanda Bogor
Zahro Rihadatul Aisy Universitas Djuanda Bogor
Sekar Ayu Ningrum Universitas Djuanda Bogor
Muhamad Haikal Zibran Universitas Djuanda Bogor
Rizky Pebriansyah Universitas Djuanda Bogor
Alpian Mauludin Universitas Djuanda Bogor
Vina Syabilla Universitas Djuanda Bogor
Ari Kurniawan Universitas Djuanda Bogor
Muhamad Sidiq Universitas Djuanda Bogor
Maria Magdalena Melani Universitas Djuanda Bogor

DOI:

https://doi.org/10.55927/jpmf.v1i5.1243

Keywords:

Tourist Destinations, Marketing Management, Financial Reports

Abstract

Strengthening the tourism destination ecosystem through marketing based on interesting promotion and training about financial reports with the aim of helping the community to develop village potential, introducing the village to the wider community and having an impact on the community's economy. Observation, interviews, mentoring and documentation are the methods used. As a result, the village community can optimize the potential of the village and student activities help develop the village. the conclusion is that community service activities play a role in helping the community introduce tourist villages that are not widely known to the outside community.

Downloads

Download data is not yet available.

References

Adminjaya. 2021. Kelebihan Brosur sebagai Media Promosi dan Iklan. https://jayaprint.id/kelebihan-brosur-sebagai-media-promosi-dan-iklan/ (diakses pada 31 Agustus 2022)

Al-Musthofa. Pengembangan Wisata Dalam Upaya Peningkatan Perekonomian Masyarakat.

https://ejournal.iaitabah.ac.id/index.php/musthofa/article/download/735/530/(diakses pada 31 Agustus 2022)

Chaffey, D., & Smith, P. (2008). e-Marketing Excellence : Planning and optimizing your Digital Marketing. USA: Elsevier.

IAI. (2016). Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah.

Jakarta: Dewan Standar Akuntansi Keuangan.Ide Promosi Untuk Meningkatkan Penjualan. https://www.pawoon.com/promosi- penjualan/ (diakses pada 31 Agustus 2022)

Isnawan, G. (2016). Akuntansi Praktis Untuk UMKM. Jakarta: Laskar Aksara. Kotler, P., & Gary, A. (2012). Principles of Marketing 12 Edisi. Jeresey: NewJeresey: Pearson Printice Hall, New.

Riandi, Muchlisin. 2021. Penguatan (Reinforcement) Pengertian, Tujuan, Prinsip, Jenis dan Teknik.

https://www.kajianpustaka.com/2021/04/penguatan-reinforcement- pengertian.html?m=1

(diakses pada 31 Agustus 2022)

Sukmadi. (2016). Inovasi dan Kewirausahaan. Bandung: Humaniora Utama Press.

UU No. 10 Tahun 2009 Tentang Pariwisata. https://jdih.kemenkeu.go.id/fullText/2009/10TAHUN2009UU.HTM (diakses pada 31 Agustus 2022)

Yuniarti, R. (n.d.). Pendampingan Penyusunan Laporan Keuangan Pada Koperasi Jasa Karisma Berbasis Aplikasi GL ( General Ledger ). Pengabdian Kepada Masyarakat.