Utilization of Digital Marketing and Financial Report Recording Training as an Effort to Increase Umkm Income in Bitungsari Village, Kec. Ciawi Kab. Bogor

Authors

  • Widi Lusiana Universitas Djuanda Bogor
  • Nindya Eka Putri Universitas Djuanda Bogor
  • Jihana Salma Zahra Universitas Djuanda Bogor
  • Debi Oktaviani Universitas Djuanda Bogor
  • M Rizky Purnama Universitas Djuanda Bogor
  • One Seapfry Universitas Djuanda Bogor
  • Siti Nur Aulia Universitas Djuanda Bogor
  • Lilis Alsucia Universitas Djuanda Bogor
  • Isabela Cikitha Universitas Djuanda Bogor
  • Saepul Rahman Universitas Djuanda Bogor
  • Maria Magdalena Melani Universitas Djuanda Bogor

DOI:

https://doi.org/10.55927/jpmf.v1i5.1242

Keywords:

UMKM, Simple Financial Reports, Digital Marketing

Abstract

UMKM Keripik Pisang Kepok 2R and Bu Nana Cake & Pempek are one of the individual businesses in the field of snacks located in the Bitungsari Village area, Ciawi District, Bogor Regency. In each marketing process, the two UMKM already have an appropriate target market. However, the two UMKM still do not understand about financial reports and product marketing which are only in the surrounding area, so that with the Pengabdian Masyarakat program they can provide training assistance on simple financial reports, marketing and promotion through Digital Marketing.

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References

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Jakarta: Dewan Standar Akuntansi Keuangan.

Isnawan, G. (2016). Akuntansi Praktis Untuk UMKM. Jakarta: Laskar Aksara. Kotler, P., & Gary, A. (2012). Principles of Marketing 12 Edisi. Jeresey: New

Jeresey: Pearson Printice Hall, New.

Lawrence. (2022). Kriteria UMKM Menurut Peraturan Baru. Jakarta: Kontrak Hukum https://kontrakhukum.com/article/peraturanbaruumkm.

Ratieh Widhiastuti , K. (2019). Model Akuntansi Sederhana Bagi UMKM Makanan Kota Semarang. Pengabdian dan Pemberdayaan Masyarakat, Volume 3.

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Published

2022-12-30

How to Cite

Widi Lusiana, Nindya Eka Putri, Jihana Salma Zahra, Debi Oktaviani, M Rizky Purnama, One Seapfry, Siti Nur Aulia, Lilis Alsucia, Isabela Cikitha, Saepul Rahman, & Maria Magdalena Melani. (2022). Utilization of Digital Marketing and Financial Report Recording Training as an Effort to Increase Umkm Income in Bitungsari Village, Kec. Ciawi Kab. Bogor. Jurnal Pengabdian Masyarakat Formosa, 1(5), 507–522. https://doi.org/10.55927/jpmf.v1i5.1242

Issue

Vol. 1 No. 5 (2022): December 2022

Section

Articles

License

Copyright (c) 2022 Widi Lusiana, Nindya Eka Putri, Jihana Salma Zahra, Debi Oktaviani, M Rizky Purnama, One Seapfry, Siti Nur Aulia, Lilis Alsucia, Isabela Cikitha, Saepul Rahman, Maria Magdalena Melani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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