Implementation of Digital Marketing and Simple Financial Reports on MSMEs in Bojong Koneng Village

Authors

  • Chandra Ayu Pramestidewi Universitas Djuanda Bogor
  • Samsuri Universitas Djuanda Bogor
  • Erny Amriani Asmin Universitas Djuanda Bogor
  • Rakha Prabu Alamsyah Universitas Djuanda Bogor
  • Rizky Algafiky Universitas Djuanda Bogor
  • Tiara Axchellawati Universitas Djuanda Bogor
  • Lia Fitriani Masriya Universitas Djuanda Bogor
  • Siti Hajar Sulaeman Putri Universitas Djuanda Bogor
  • Muhammad Samsul Rizal Universitas Djuanda Bogor
  • An Alawiyah Universitas Djuanda Bogor
  • Ghea Nurhalimatuzzahroh Universitas Djuanda Bogor

DOI:

https://doi.org/10.55927/jpmf.v2i4.6004

Keywords:

Digital Marketing, Financial Statements, MSMEs

Abstract

In Bojong Koneng Village, District. Babakan Madang, Djuanda University Bogor held outreach to MSME players. MSMEs in Bojong Koneng Village often experience the same problems: financial management, promotional tools and digital marketing. Therefore, training is needed in financial management and digital marketing as well as training to expand the product market with banners. By implementing and developing digital marketing, Bojong Koneng Village MSMEs will benefit. It is hoped that Bojong Koneng Village MSMEs will understand and apply the results of this training, especially regarding financial management, which will teach them accounting process skills. They will also be able to apply digital marketing practices in their daily business, so they can develop their business and increase income.

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References

Coviello, N., Milley, R. dan Marcolin, B. (2001). Understanding IT-Enabled Interactivity in Contemporary Marketing. Journal of Interactive Marketing. 15(4):18-33

Ridwan Sanjaya dan Josua Taringan, Creative Digital Marketing (Jakarta: Alex Media Komputindo, 2009), hlm. 47

Sudaryono. 2016. Manajemen Pemasaran Teori dan Implikasi. Penerbit Andi. Yogyakarta.

Tjiptono Fandy. (2020). Strategi Pemasaran. Prinsip dan Penerapan Penerbit Andi. Yogyakarta.

Zamzani, Faiz. 2017. Sistem Informasi Akuntansi. Gadjah Mada. Yogyakarta.

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Published

2023-09-16

How to Cite

Pramestidewi, C. A., Samsuri, Asmin, E. A., Alamsyah, R. P., Algafiky, R., Axchellawati, T., Masriya, L. F., Putri, S. H. S., Rizal, M. S., Alawiyah, A., & Nurhalimatuzzahroh, G. (2023). Implementation of Digital Marketing and Simple Financial Reports on MSMEs in Bojong Koneng Village. Jurnal Pengabdian Masyarakat Formosa, 2(4), 275–282. https://doi.org/10.55927/jpmf.v2i4.6004

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