Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency

Muhamad Nurfaozi; Eka Rahmawati; Rio Maulana; Alfina Damayanti; Gita Rahmawati; Chandra Ayu Pramestidewi; Samsuri; Titiek Tjahja Andari

doi:10.55927/jpmf.v2i5.5985

Authors

Muhamad Nurfaozi Universitas Djuanda Bogor
Eka Rahmawati Universitas Djuanda Bogor
Rio Maulana Universitas Djuanda Bogor
Alfina Damayanti Universitas Djuanda Bogor
Gita Rahmawati Universitas Djuanda Bogor
Chandra Ayu Pramestidewi Universitas Djuanda Bogor
Samsuri Universitas Djuanda Bogor
Titiek Tjahja Andari Universitas Djuanda Bogor

DOI:

https://doi.org/10.55927/jpmf.v2i5.5985

Keywords:

Digital Marketing, UMKM, Innovation

Abstract

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.

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