Strategy for Developing the Narmada Lombok Cultural Heritage Park as a Sustainable Heritage Tourism Attraction

N. M. Gita Kundalini  Mahawira; Anom Hery  Suasapha; Dewa Ayu Lily  Dianasari

doi:10.55927/marcopolo.v2i9.11183

Authors

N. M. Gita Kundalini Mahawira Politeknik Pariwisata Bali
Anom Hery Suasapha Politeknik Pariwisata Bali
Dewa Ayu Lily Dianasari Politeknik Pariwisata Bali

DOI:

https://doi.org/10.55927/marcopolo.v2i9.11183

Keywords:

Development Strategy, Cultural Heritage, Tourist Attraction, Heritage, Sustainable

Abstract

Narmada Park Lombok is the oldest cultural heritage in West Lombok. The purpose of this study is to analyze the internal and external conditions of the Narmada Park Cultural Heritage using SWOT analysis. The informant determination technique is purposive sampling. The identification results found that there were 7 Strengths, 8 Weaknesses, 5 Opportunities and 3 Threats. Matching all of these things resulted in 4 sets of strategies, namely 3 SO Strategies (Strength - Opportunities), 5 ST Strategies (Strength - Threats), 4 WO Strategies (Weaknesses - Opportunities) and 3 WT Strategies (Weaknesses - Threats). The results of this study are that there needs to be collaboration between Narmada Park stakeholders to realize sustainable heritage tourism attractions.

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