The Effect of Implementing the Technology Acceptance Model (Tam) on Shopping Intention (Behavioral Intention) Using Paylater

Erlina Herowati

doi:10.55927/marcopolo.v2i1.7891

Authors

Erlina Herowati STIE YKPN Yogyakarta

DOI:

https://doi.org/10.55927/marcopolo.v2i1.7891

Keywords:

Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Paylater

Abstract

This research analyzes the Technology Acceptance Model theory (TAM) in shopping behavior using Paylater. The purpose of this research is to determine the influence of perceived usefulness and perceived ease of use on shopping interest using Paylater (behavioral intention). Respondents from this research are people who know E-Commerce and know the Paylater payment tool. After testing, the results of this research are that perceived usefulness has a significant positive effect on shopping interest using Paylater (behavioral intention), this is shown by the level of significance value of 0.046. Meanwhile, perceived ease of use does not have a significant effect on shopping interest using Paylater, behavioral intention of Paylater users. The behavioral intention of Paylater users is explained by the variables Perceived usefulness and Perceived ease of use of 7.4%, the rest is explained by other variables outside this research.

Downloads

Download data is not yet available.

References

Adesinasi, B. (2012). Mobile Banking Adoption and Consumer Behaviour In Nigeria. Master Thesis, London School Of Business and Finance.

Aulia, N., & Suryanawa, I. K. (2019). Pengaruh Persepsi Kegunaan dan Kemudahan Penggunaan Pada Minat Penggunaan Quick Response Code dalam Transaksi Keuangan Nabilah. E-JA e-Jurnal Akuntansi, 28(3), 1749–1766.

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. 13(3), 319–340.

Deden Rahmat, N. A. A. (2023). Pengaruh Technology Acceptance Model Terhadap Minat Mahasiswa Unisba Dalam Menggunakan Paylater. Bandung Conference Series: Economics Studies, 3(2), 307–315. https://doi.org/10.29313/bcses.v3i2.7759

Desita, W., & Dewi, G. A. K. R. S. (2022). Pengaruh Persepsi Kemanfaatan , Persepsi Kemudahan Penggunaan , Persepsi Risiko , Promosi dan Fitur Layanan terhadap Minat Menggunakan Transaksi Non Cash pada Aplikasi Dompet Elektronik. 13(1), 115–124.

Finannafi’ah, K., & Witono, B. (2022). Pengaruh Kemudahan, Risiko, Manfaat dan Kenyamanan Terhadap Minat Menggunakan Layanan Mobile Banking. Jurnal Ekonomi Dan Bisnis, 10(1), 172–182.

Ghozali, I. (2018a). Aplikasi analisis multivariate dengan program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.

Ghozali, I. (2018b). Ekonometrika Teori, Konsep dan Aplikasi dengan Program IBM SPSS 24. Badan Penerbit Universitas Diponegoro.

Gupta, S., & Agrawal, A. (2021). Analytical Study of Fintech in India: Pre & Post Pandemic Covid-19. Indian Journal of Economics and Business, 20(3), 33–71. http://www.ashwinanokha.com/IJEB.php

Hasanah Jaya Asja, Santi Susanti, & Achmad Fauzi. (2021). Pengaruh Manfaat, Kemudahan, dan Pendapatan terhadap Minat Menggunakan Paylater: Studi Kasus Masyarakat di DKI Jakarta. Jurnal Akuntansi, Keuangan, Dan Manajemen, 2(4), 309–325. https://doi.org/10.35912/jakman.v2i4.495

Herlina, Destriana Widyaningrum, & Giovanny Theotista. (2023). Tipologi Financial Technology Paylater: Technology Acceptance Model (TAM). Formosa Journal of Multidisciplinary Research, 2(1), 207–216. https://doi.org/10.55927/fjmr.v2i1.2417

Kartika. (2023). Persepsi Kemudahan, Kemanfaatan, dan Kepercayaan Terhadap Minat Perilaku Menggunakan Aplikasi Paylater. Jurnal Ilmiah Fakultas Ekonomi Universitas Flores, 13(1), 01–15. https://doi.org/10.37478/als.v13i1.2502

Nurhasanah, L. (2023). Pengaruh kemudahan, Manfaat, Risiko dan Kepercayaan Terhadap Minat Menggunakan Paylater. 31–41.

Purnamasari, R. D. A., Sasana, H., & Novitaningtyas, I. (2021). Pengaruh perceived ease of use, perceived usefulness, perceived risk, dan brand image terhadap keputusan pembelian menggunakan metode pembayaran paylater. Jurnal Manajemen, 13(3), 420–430.

Putri, F. A., & Iriani, S. S. (2020). Pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian menggunakan pinjaman online Paylater. Jurnal Ilmu Manajemen, 8(3).

Rahadi, D. R. (2020). FINANCIAL Technology (Issue Februari). PT. Filda Fikrindo.

Setiyono, W. P., Sriyono, & Prapanca. (2021). Financial techology. In Umsida Press.

Srivastava, S., Sinha, A., & Shunmugasundaram, V. (2023). Adoption of Fintech Services in Uttar Pradesh: Using Extended Tam. Advances in Business Related Scientific Research Journal, 14(1), 27–44.

Susilo, A. Z., Iksan Prabowo, M., Taman, A., Pustikaningsih, A., & Samlawi, A. (2019). A comparative study of factors affecting user acceptance of go-pay and OVo as a feature of Fintech application. Procedia Computer Science, 161, 876–884. https://doi.org/10.1016/j.procs.2019.11.195

Venkatesh, V., & Davis, F. D. (2000). A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies. Management Science Publication, 46(2), 186–204.

Widodo, D. A. S. F. M. W. (2020). Financial technology. In Penerbit Fakultas Ekonomi Universitas Nusantara PGRI Kediri. Universitas Nusantara PGRI Kediri. https://doi.org/10.4324/9780429344015-2