Mahzani Fest UNIMA 2023: Qualitative Interview Study of Internal Evaluation, Event Image, Satisfaction and Behavioral Intentions in the Future

Chrisna Riane Opod; Irvandi Waraney  Ombuh

doi:10.55927/marcopolo.v1i11.7967

Authors

Chrisna Riane Opod Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado
Irvandi Waraney Ombuh Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado

DOI:

https://doi.org/10.55927/marcopolo.v1i11.7967

Keywords:

Event Image, Satisfaction, Future Behavioral Intention

Abstract

Mahzani Fest 2023 organized by Universitas Negeri Manado, the result of collaboration between the Student Executive Board and Creative Batamang, was successfully held on October 14 2023, at the UNIMA Rectorate Square. A qualitative interview study, with students as respondents, was carried out to determine the factors that shape the event image, level of satisfaction, as well as future behavioral intentions towards Mahzani Fest 2023. Through the research carried out, it is hoped that it can provide information – important information for the organizer, Universitas Negeri Manado, for the next Mahzani Fest event.

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