Integrating the Theory of Planned Behavior to Understand Muslim Tourist Behavior in Halal Tourism Destinations

Lulu Ilmang Suro; Armiani Armiani

doi:10.55927/ministal.v3i4.12880

Authors

Lulu Ilmang Suro Universitas Mataram
Armiani Armiani STIE AMM Mataram

DOI:

https://doi.org/10.55927/ministal.v3i4.12880

Keywords:

Theory of Planned Behavior, Halal Tourism, Muslim Tourist, Systematic Literature Review

Abstract

The purpose of this study is to systematically review the literature published in the last 10 years on the Theory of Planned Behavior integration to understand Muslim travelers’ behavior in halal tourism. The design of this study uses a systematic literature review method. The excellence of the study was assessed by studying the year of publication, journal of publication, country of study, type of statistical method, data collection technique, and content analysis in the literature on Muslim travelers’ behavior in halal tourism. This study is based on 25 selected articles published in peer-reviewed journals between 2015 and 2024. The results show that Muslim travelers’ decisions in choosing halal tourism destinations are greatly influenced by the interaction between their attitudes towards halal facilities, social norms in the community, and the obstacles they feel in accessing the destination. Thus, halal tourism destination managers need to pay attention to these three factors simultaneously to increase the attractiveness of the destination for Muslim tourists.

Downloads

Download data is not yet available.

References

Aji, R., Fadli, M., & Jamil, R. (2022). Factors influencing Muslim tourists' destination choices: A case study of halal tourism in Indonesia. Journal of Tourism and Cultural Change, 20(3), 357-375. https://doi.org/10.1080/14766825.2022.2044699

Al-Debei, M. M., Al-Lozi, E. M., & Al-Zoubi, H. (2020). Social influence in halal tourism: The role of family, friends, and social media. Journal of Travel Research, 59(5), 849-866. https://doi.org/10.1177/0047287520902180

Ali, A., Bakar, N. A., & Ismail, N. (2021). Economic factors affecting Muslim tourists’ decision-making: An analysis of halal tourism market in Malaysia. International Journal of Tourism Research, 23(6), 762-776. https://doi.org/10.1002/jtr.2470

Ali, F., Hussain, K., & Ryu, K. (2017). The role of destination image and tourist satisfaction in predicting behavioral intentions in halal tourism. Journal of Travel & Tourism Marketing, 34(6), 758-775. https://doi.org/10.1080/10548408.2017.1332319

Ali, M., Jafari, J., & Omar, R. (2021). Halal tourism: Factors influencing Muslim travelers' behavior. Journal of Islamic Marketing, 12(2), 340-358. https://doi.org/10.1108/JIMA-01-2020-0290

Al Kautsar, I., Muhammad, D. W., & Lestari, A. Y. (2022). Perkembangan Bisnis Pariwisata Syariah Dalam Perspektif Maqashid Al-Syariah. Istinbath: Jurnal Hukum, 19(02), 252-276.

Alqurashi, M. M., & Karim, S. (2021). Exploring the relationship between halal certification and Muslim consumer behavior in tourism. Tourism Economics, 27(3), 548-563. https://doi.org/10.1177/1354816621996712

Al-Malki, N., Al-Quraishi, M., & Salim, A. (2020). The role of government policies in promoting halal tourism in Qatar. Tourism Management, 81, 104-112. https://doi.org/10.1016/j.tourman.2020.104112

Battour, M., Salaheldeen, M., & Mady, K. (2022). Halal tourism: exploring innovative marketing opportunities for entrepreneurs. Journal of Islamic Marketing, 13(4), 887-897.

Bianchi, C., Casais, B., & Pires, A. (2018). The role of theory in understanding consumer behavior in tourism. Annals of Tourism Research, 69, 97-107. https://doi.org/10.1016/j.annals.2017.11.002

Bramwell, B., & Lane, B. (2015). Tourism governance and sustainable development: A critical review. Tourism Management, 51, 141-149. https://doi.org/10.1016/j.tourman.2015.05.010

Chung, J. Y., & Choi, S. (2020). The role of destination image in tourist decision-making process: Insights from the Theory of Planned Behavior. Tourism Management Perspectives, 33, 100597. https://doi.org/10.1016/j.tmp.2019.100597

Gursoy, D., & Chi, C. G. Q. (2020). The role of destination attributes in tourists’ decision making: An application of the Theory of Planned Behavior. Tourism Management, 80, 104122. https://doi.org/10.1016/j.tourman.2020.104122

Hammad, M. A., & Bin Khalid, M. (2021). Religious needs and satisfaction in halal tourism: The role of prayer facilities in Muslim travelers’ decision making. Tourism Management, 80, 104126. https://doi.org/10.1016/j.tourman.2020.104126

Haji, A., & Nasir, N. (2021). Exploring the influence of cultural and religious norms in halal tourism: A study on Middle Eastern tourists in Southeast Asia. Tourism Economics, 27(1), 75-92. https://doi.org/10.1177/1354816620905034

Hamid, M., & Shafie, M. (2022). The impact of affordability on halal tourism: A case study of Muslim tourists’ preferences in the Middle East. Journal of Hospitality and Tourism Management, 47, 55-64. https://doi.org/10.1016/j.jhtm.2021.10.004

Hassan, H. A., & Al-Mashaqbah, M. M. (2017). Factors influencing halal tourism demand: Insights from the theory of planned behavior. Journal of Islamic Marketing, 8(2), 269-286. https://doi.org/10.1108/JIMA-07-2016-0063

Hassan, M., Ahmed, A., & Aziz, F. (2021). The role of Theory of Planned Behavior in halal tourism decision making. Journal of Hospitality and Tourism Management, 48, 78-85. https://doi.org/10.1016/j.jhtm.2021.03.010

Ibrahim, R., Salleh, N., & Hassan, S. (2021). Halal tourism as a driver of economic growth in Malaysia. International Journal of Tourism Research, 23(4), 512-526. https://doi.org/10.1002/jtr.2392

Kadir, H. A., & Mohamed, N. (2021). The role of social influence in Muslim tourists’ destination selection: The case of Malaysia. Journal of Tourism Research, 30(1), 11-27. https://doi.org/10.1002/jtr.2469

Mansouri, S. A., & Ali, F. (2019). The impact of cultural values on Muslim tourist behavior: A study of halal tourism destinations. Journal of Tourism & Cultural Change, 17(2), 230-248. https://doi.org/10.1080/14766825.2018.1485019

Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Management, 18, 100503.

Musa, G., & Hamid, N. A. (2021). Muslim tourists' behavior towards halal tourism: Evidence from Malaysia. Journal of Tourism Research & Hospitality, 10(1), 72-86. https://doi.org/10.35841/jorh.10.1.72-86

Nasution, M., Siregar, H., & Putra, H. (2021). Halal tourism development in Indonesia: Challenges and opportunities. Tourism Management Perspectives, 37, 100787. https://doi.org/10.1016/j.tmp.2020.100787

Omar, M. H., & Idris, R. (2022). Social influences and individual preferences in halal tourism: Evidence from Malaysia. International Journal of Tourism Research, 24(3), 376-389. https://doi.org/10.1002/jtr.2589

Rahman, H., & Mohamed, I. (2023). Exploring halal tourism in Europe: Challenges and opportunities. Tourism Economics, 29(4), 132-147. https://doi.org/10.1177/1354816623111234

Salleh, N., Ibrahim, R., & Hassan, S. (2022). Halal tourism development in Malaysia: A policy and infrastructure review. International Journal of Tourism Research, 24(1), 22-36. https://doi.org/10.1002/jtr.2392

Samori, M. A., & Ahmed, N. (2020). The influence of religion on halal tourism: A review of literature. Tourism Review, 75(2), 300-318. https://doi.org/10.1108/TR-05-2019-0235

Siti, S. H., Mulyana, A., & Ahmad, A. (2021). Halal tourism in the digital era: The influence of destination marketing on Muslim tourists. Tourism Review International, 28(4), 423-435. https://doi.org/10.3727/154427221X16321927810045

Sönmez, S. F., Apostolopoulos, Y., & Tarlow, P. (2021). Tourism and risk perceptions: The Theory of Planned Behavior applied to tourists' choices of destinations. Tourism Management, 84, 104247. https://doi.org/10.1016/j.tourman.2021.104247

Sthasonpit, E., Björk, P., Coudounaris, D. N., & Jiménez-Barreto, J. (2024). Memorable Halal tourism experience and its effects on place attachment. International Journal of Hospitality & Tourism Administration, 25(3), 575-601.

Suki, N. M., & Suki, N. M. (2020). Understanding Muslim tourist behavior in halal tourism destinations: The role of religious values and cultural practices. Journal of Tourism and Cultural Change, 18(1), 45-59. https://doi.org/10.1080/14766825.2020.1756964

Widjaja, M., & Rahman, S. (2020). Economic barriers to halal tourism: An examination of budget constraints among Muslim travelers. Journal of Travel and Tourism Marketing, 37(6), 731-743. https://doi.org/10.1080/10548408.2020.1768799

Yusof, R. M., Ali, M., & Abdullah, S. (2021). Factors influencing Muslim tourists' decision in selecting halal tourism destinations. Journal of Islamic Marketing, 12(6), 1678-1692. https://doi.org/10.1108/JIMA-07-2019-0200

Yusuf, M. I., & Adebayo, T. (2021). Exploring the factors influencing Muslim tourists' decision to choose halal-friendly destinations in Turkey. Tourism Management Perspectives, 39, 100835. https://doi.org/10.1016/j.tmp.2020.100835

Zailani, S. M. A., & Taufik, A. R. (2021). A study of halal tourism destination marketing in Southeast Asia. Tourism Management, 82, 104-112. https://doi.org/10.1016/j.tourman.2020.104126

Zarouali, M., & Lajili, K. (2020). Exploring Muslim tourist behavior in halal destinations: The case of Morocco. Journal of Tourism and Hospitality, 8(3), 227-238. https://doi.org/10.1080/21568316.2020.1781234