Sustainability in Industry: The Lack of Implementation Running in the FMCG Industry

Daniel Susilo; Carlo Magno T.  Mendoza; Mohammad Ali  Khan

doi:10.55927/ministal.v2i2.3850

Authors

Daniel Susilo Universitas Multimedia Nusantara
Carlo Magno T. Mendoza University of Tsukuba
Mohammad Ali Khan Lovely Professional University, Punjab

DOI:

https://doi.org/10.55927/ministal.v2i2.3850

Keywords:

FMCG Industry, Content Analysis, Krippendorf, India, Twitter

Abstract

The FMCG industry is an impactful industry in many regions, especially when it is running during the COVID-19 pandemic, and they still make progress. However, as good as its blessings are, the FMCG industry has its struggles with innovation, and each region has shown some differences until now; thus, the data speaks for itself. India, which has a Hindu majority, and their vegetarianism show some differences in how they explored the wisdom of the FMCG industry. It makes the industry unique on its own to have an eco-friendly movement through a cultural push of their vegetarian beliefs. The method was Krippendorf content analysis on Twitter, we’ll get closer to looking at the unique data. Findings have shown that changing consumer preferences have also impacted the FMCG industry in India. Consumers are becoming more health-conscious and opting for products that are natural, organic, and free from harmful chemicals.

Downloads

Download data is not yet available.

References

Adnan, M. (2021). Employee’s Performance as a Consequence of Effective Communication and Working Environment: The Moderating Role of Organizational Learning Culture. Journal of Accounting and Finance in Emerging Economies, 7(3). https://doi.org/10.26710/jafee.v7i3.1848

Bashir, H., Jørgensen, S., Pedersen, L. J. T., & Skard, S. (2020). Experimenting with sustainable business models in fast moving consumer goods. Journal of Cleaner Production, 270. https://doi.org/10.1016/j.jclepro.2020.122302

Biercewicz, K., Chrąchol-Barczyk, U., Duda, J., & Wiścicka-Fernando, M. (2022). Modern Methods of Sustainable Behaviour Analysis—The Case of Purchasing FMCG. Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013387

D. Madhava Priya, & Deepa Ittimani Tholath. (2020). GST in India – Deal Maker or Breaker for Distributers. International Journal of Recent Technology and Engineering (IJRTE), 9(1).

Daniel Susilo, & Cempaka Destcarolina Natalita. (2022). Designing profile products as promotional media for brin publishers. Jurnal Komunikasi Profesional. https://ejournal.unitomo.ac.id/index.php/jkp/article/view/4481

Ebrahim, S., Niemann, W., & Kotzé, T. (2022). Sustainable supply chain integration: An exploration of South African fast-moving consumer goods manufacturers. South African Journal of Economic and Management Sciences, 25(1). https://doi.org/10.4102/sajems.v25i1.4192

Et. al., Dr. r. K. (2021). Technical Strategies Of Selective Fmcg Marketers In India. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(2). https://doi.org/10.17762/turcomat.v12i2.1207

Jain, P., & Hudnurkar, D. M. (2022). Sustainable packaging in the FMCG industry. Cleaner and Responsible Consumption, 7. https://doi.org/10.1016/j.clrc.2022.100075

Karthik, T. T., & Ram Prasad, T. P. (2020). SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast-Moving Consumer Goods (FMCG) Industries in India. ComFin Research, 8(1). https://doi.org/10.34293/commerce.v8i1.3523

Kulchitaphong, I., Chaiyasoonthorn, W., & Chaveesuk, S. (2021). Management of innovation and sustainable development of FMCG across omni-channels. Polish Journal of Management Studies, 23(1). https://doi.org/10.17512/pjms.2021.23.1.17

Leach, C. (2022). The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face. Informit, 5(2), 103–118. https://doi.org/10.1007/978-3-030-92986-2_2

Lobachevska, G., & Daub, C. H. (2021). The role of corporate social responsibility in the decision-making process of consumers in Ukraine. Innovative Marketing, 17(1). https://doi.org/10.21511/im.17(1).2021.07

Mahajan, Dr. Y. D. (2020). Impact of Coronavirus pandemic on fast moving consumer goods (FMCG) sector in India. Journal of Xi’an University of Architecture & Technology, XII(Ix).

Mohamed Saheed Bayat, & Pillai, Anban. (2020). Sustainable Growth of Clover’s Premium Product Portfolio in South Africa’s Lower Income Market Segments. Kuwait Chapter of Arabian Journal of Business and Management Review, 9(1). https://doi.org/10.12816/0053106

Moran, P., Chng, D. H. M., & Zhao, L. (2019). WinChannel’s digital gambit to revitalize rural China. Emerald Emerging Markets Case Studies, 9(1). https://doi.org/10.1108/EEMCS-06-2018-0133

Muhammad Sabbir Rahman. (2019). Young consumer’s perception on foreign made fast moving consumer goods: The role of religiosity, spirituality and animosity. International Journal of Recent Technology and Engineering (IJRTE), 5(2), 103–118. https://rb.gy/84x1a

Nugrahaeni, R., & Tjen, C. (2021). Perception Analysis of the Harmonized System: A Case Study of Tariff Disputes in Indonesia. Jurnal Perspektif Bea Dan Cukai, 5(2). https://doi.org/10.31092/jpbc.v5i2.1249

Nugroho, F., & Bahri, M. M. (2019). History and Japanese South Korea Trade Wars. Japanese Research on Linguistics, Literature, and Culture, 2(1). https://doi.org/10.33633/jr.v2i1.3353

Olfat, L., Pishdar, M., & Ghasemzadeh, F. (2019). A type-2 fuzzy network data envelopment analysis for fmcg distributors’ performance evaluation with sustainability approach. International Journal of Industrial Engineering: Theory Applications and Practice, 26(5).

Prasetya, M., & Susilo, D. (2022). The effect of content marketing on purchase intention through customer engagement as variable mediation. Jurnal Komunikasi Profesional, 6(5).

Prashar, A. (2022). Supply chain sustainability drivers for fast-moving consumer goods (FMCG) sector: an Indian perspective. International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-10-2021-0582

Purbey, A. (2022). Changing Trends In Fmcg Industry In India. Interantional Journal Of Scientific Research In Engineering And Management, 06(05). https://doi.org/10.55041/ijsrem12883

Sathyan, S., & S. N., J. (2021). 100 Years of Growth and Success Story of Nestle India - A Fast Moving Consumer Goods (FMCG) Industry. International Journal of Case Studies in Business, IT, and Education. https://doi.org/10.47992/ijcsbe.2581.6942.0131

Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463

Susilo, D., Putranto, T. D., & Fatria, A. E. (2023). Model Pelatihan Rekognisi dan Improvement Merek. PARAHITA : Jurnal Pengabdian Kepada Masyarakat, 3(2), 98–104. https://doi.org/10.25008/parahita.v3i2.90

Tanudiharjo, R. K., Yun, F. N. J., Joo, J. H. A., & Arokiam, I. C. (2021). Investigation of factors impacting lean implementation in the indonesian fast-moving consumer goods industry. Operations and Supply Chain Management, 14(2). https://doi.org/10.31387/oscm0450294