Trust Mediates the Effect of Perceived Benefits and Perceived Convenience on the Interest in Reusing Electronic Money
DOI:
https://doi.org/10.55927/ministal.v2i3.4889Keywords:
Perceived Usefulness, Perceived Ease of Use, The Intention to Reuse Electronic Money, TrustAbstract
The purpose of this research is to investigate the influence that perceived utility and perceived simplicity of use have on a person's desire to reuse electronic money, with trust serving as a moderating variable. This research is a quantitative study that was carried out utilizing a sample of individuals who reside in the city of Surabaya, have used electronic money during the last six months, and are at least 18 years old. PLS analysis, also known as partial least squares analysis, was used in conjunction with validity tests, discriminant tests, reliability tests, inner model tests, and hypothesis testing in the process of data analysis. According to the findings of this research, the perceived usefulness variable is able to encourage interest in reusing electronic money, the perceived ease of use variable is able to encourage interest in reusing electronic money, the trust variable is unable to mediate the relationship between perceived usefulness and interest in reusing electronic money, and the trust variable is able to mediate the relationship between perceived ease of use and interest in reusing electronic money; however, the perceived usefulness variable is unable to mediate the relationship.
Downloads
References
Agustino, L., Ujianto & Yousida, I. (2021). Pengaruh Promosi, Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Minat Penggunaan E-Wallet Dengan Kepercayaan Sebagai Variabel Mediasi Pada Pengguna E-Wallet Di Kota Banjarmasin. Kindai, 17(3), 401-422.
Andryanto, R. (2016). Pengaruh Kepercayaan, Persepsi Manfaat, dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli di Toko Online (Studi Empiris yang dilakukan pada OLX. co. id di Yogyakarta). S1 thesis, Fakultas Ekonomi.
Anwar, M., & Purwanto, E. (2017). Analisis Loyalitas Pelanggan E-commerce di Surabaya. Manajemen Bisnis-MEBIS, 1(2).
Danurwindo, M., Anwar, M., & Handayani, W. (2021). The Role of Perceived Usefulness, Customer Satisfaction, and Emotional Stability, to Continuance Intention of C2c Online Shop in Surabaya. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, , 109 - 122.
Davis, Fred D., (1989), Peceived Usefulness, Perceived Ease of Use, and User Acceptance of Technology, MIS Quarterly Vol. 13 no 3.
Falah, M. N. (2021). Pengaruh Persepsi Kemudahan, Persepsi Kepercayaan, Dan Persepsi Risiko Terhadap Minat Menggunakan Kembali Shopeepay di Kota Malang Saat Pandemi Covid19. Jurnal Ilmiah Mahasiswa FEB, 9(2).
Hapsoro Sahari, A. (2021). Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Dan Persepsi Keamanan Terhadap Minat Penggunaan E-Wallet Dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Generasi Z Di Kabupaten Sukoharjo) (Doctoral Dissertation, Universitas Muhammadiyah Surakarta).
Husein, Ananda Sabil. (2015) Penelitian Bisnis dan Manajemen Menggunakan Partial Least Squares (PLS) dengan smartPLS 3.0, (Universitas Brawijaya: Modul Ajar).
Kotler, Phillip dan Kevin Lane Keller (2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2. Jakarta: PT. Indeks.
Listianti, U. Y., & Saputro, E. P. (2018). Pengaruh Kepercayaan, Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Minat Penggunaan E-Money Pada Mahasiswa Feb Ums (Doctoral Dissertation, Universitas Muhammadiyah Surakarta).
Lusiana, A., & Ichsanuddin, D. (2022). Analisis Keputusan Penggunaan Shopeepay Mahasiswa Manajemen Universitas Pembangunan Nasional Veteran Jawa Timur. Jurnal Sosial Ekonomi Dan Humaniora, 8(3), 391-397.
Maninggar, F. R., & Yuniningsih, Y. (2023). Analysis of Financial Behavior on Peer To Peer Lending Application in Measuring Transaction Intention of Millennials Generation in Sidoarjo.
Pertiwi, T. K., Purwanto, E., Kusuma, I. D., Dewi, S., & Kisdayanti, L. (2022). Impact of Perceived Benefits, Security, and Privacy on Interest in Using E-Wallet in Millennial Generation.
Savanah, A. N., & Takarini, N. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Minat Investasi Keuangan Pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur. Jurnal Sosial Ekonomi dan Politik (JSEP), 2(2).
Shodiqin, M. (2022). Pengaruh Kemudahan Penggunaan, Manfaat, Dan Keamanan Terhadap Minat Menggunakan Mobile Banking Dengan Kepercayaan Sebagai Variabel Intervening (Studi Kasus Pada Nasabah Bank Bsi Semarang).
Silaen, E., & Prabawani, B. (2019). Pengaruh persepsi kemudahan menggunakan e-wallet dan persepsi manfaat serta promosi terhadap minat beli ulang saldo e-wallet Ovo. Jurnal Ilmu Administrasi Bisnis, 8(4), 155-163.
Widyastuti, D. A. (2020). Minat Penggunaan Berulang E-Money kartu Flazz BCA yang dipengaruhi oleh Persepsi Kemudahan, Persepsi Kemanfaatan serta Promosi Penjualan.
Yuniningsih, Y., & Santoso, B. (2020). Does Family Environment Moderate The Effect of Financial Literacy, Attitudes and Motivation on Investment Interest. ATESTASI: Jurnal Ilmiah Akuntansi, 3(2), 126-132.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Putri Rahmawati, Muhadjir Anwar
This work is licensed under a Creative Commons Attribution 4.0 International License.
