Digital Marketing Communication of Indihome x Telkomsel after Merger

Harliantara; Daniel Susilo

doi:10.55927/ministal.v2i4.5856

Authors

Harliantara Universitas dr Soetomo
Daniel Susilo Universitas Multimedia Nusantara

DOI:

https://doi.org/10.55927/ministal.v2i4.5856

Keywords:

Digital Marketing, Telkomsel, Indihome, AI, Pop Culture

Abstract

Digital Marketing is always evolving and adapts with people because people themselves are the market. The innovation of this digital marketing is also evolving. Starting from Veronika, we can see Telkomsel x Indihome care about the future. This also counts that modernized content is a good content where we should preserve scientific innovation and content in tech industry and the profit.

Downloads

Download data is not yet available.

References

Amirullah, Aribowo, B., Arviana, N. N., Siswono, T. Y. E., Bonnie Soeherman, Marion Pinontoan, Budi Setiawan, Byrne, B. M., Campbell, R., Darmawan, E. D., Kusyanti, A., Wardani, N. H., Das, K. R., Imon, A. H. M. R., DeLone, W. H., McLean, E. R., Dewi, A. P., Ditasona, C., Ditasona, C., … Artut, P. D. (2016). Pemodelan SEM. Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 8(1).

Aprillia, A., & Alfredo Ezra Amadeus. (2022). Pengujian Efek Kualitas Layanan Pada Loyalitas Pelanggan Kartu Telkomsel Selama Pandemi Covid-19. Accounting and Management Journal, 6(2). https://doi.org/10.33086/amj.v6i2.2705

Asio, J. M. R., Gadia, E., Abarintos, E., Paguio, D., & Balce, M. (2021). Internet Connection and Learning Device Availability of College Students: Basis for Institutionalizing Flexible Learning in the New Normal. Studies in Humanities and Education, 2(1). https://doi.org/10.48185/she.v2i1.224

Athallah, M. A., & Kraugusteeliana, K. (2022). Analisis Kualitas Website Telkomsel Menggunakan Metode Webqual 4.0 dan Importance Performance Analysis. CogITo Smart Journal, 8(1). https://doi.org/10.31154/cogito.v8i1.374.171-182

Hasan, M., & Sopacua S.Sos, Y. (2023). Promosi Kartu Perdana By.U Oleh Perusahaan Telkomsel Dalam Menjangkau Pasar Anak Muda. Jurnal Ilmu Komunikasi Pattimura, 2(1). https://doi.org/10.30598/jikpvol2iss1pp320-341

Herwanto, S., & Hatmo, D. (2021a). Dampak Pandemi Covid-19 Terhadap Efektivitas Pembelajaran Jarak Jauh Secara Daring. Scholaria: Jurnal Pendidikan Dan Kebudayaan, 11(2).

Herwanto, S., & Hatmo, D. (2021b). Dampak Pandemi Covid-19 Terhadap Efektivitas Pembelajaran Jarak Jauh Secara Daring The Impact of The Covid-19 Pandemic on The Online Distance Learning Effectiveness. Jurnal Pendidikan Dan Kebudayaan, 11(2).

Krippendorf, K. (2013). Methodology, Content Analysis: An Introduction to its. International Encyclopedia of Communication.

Luthansa, N. B., & Susilo, D. (2022). Motif of E-Wallet Users on Gen Z in Marketing Communications Perspective (Case Study of LinkAja Users in Purchasing Decisions). Sahafa Journal of Islamic Communication, 5(1). https://doi.org/10.21111/sjic.v5i1.8260

Mendick, H. (2005). A beautiful myth? the gendering of being/doing “good at maths.” In Gender and Education (Vol. 17, Issue 2). https://doi.org/10.1080/0954025042000301465

Miftahul Reski Putra Nasjum. (2020). Analisis Sentimen Terhadap Operator Seluler Telkomsel Menggunakan Algoritma Naïve Bayes. Kaos GL Dergisi, 8(75).

Nama, G. F., & Muludi, K. (2018). Implementation of two-factor authentication (2FA) to enhance the security of academic information system. Journal of Engineering and Applied Sciences, 13(8). https://doi.org/10.3923/jeasci.2018.2209.2220

Nimer, K., Uyar, A., Kuzey, C., & Schneider, F. (2022). E-government, education quality, internet access in schools, and tax evasion. Cogent Economics and Finance, 10(1). https://doi.org/10.1080/23322039.2022.2044587

Prakoso, B., Syafuddin, K., & Sitasi, C. (2020). Komodifikasi Ramadan & Covid-19 Dalam Iklan Telkomsel Edisi. Terus Jalankan Kebaikan", 20(1).

Pura, R. (2021). Studi Komparatif Aspek Pengukuran Kinerja Keuangan Sebelum Dan Selama Pandemi Covid. AkMen JURNAL ILMIAH, 18(2). https://doi.org/10.37476/akmen.v18i2.1663

Ren, T., Yu, X., Li, X., & Lv, P. (2022). Political connections, internet use, and firm innovation. Computers in Human Behavior Reports, 7. https://doi.org/10.1016/j.chbr.2022.100211

Satria, R., & A.R., H. (2021). Pengaruh Digital Marketing dan Brand Awareness terhadap Penjualan Produk KartuAS Telkomsel Cabang Palembang. Jurnal Nasional Manajemen Pemasaran & SDM, 2(3). https://doi.org/10.47747/jnmpsdm.v2i3.361

Susilo, D. (2017). Etnometodologi Sebagai Pendekatan Baru dalam Kajian Ilmu Komunikasi. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 1(1). https://doi.org/10.25139/jsk.v1i1.66

Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS Glow For Men: Digital Marketing Strategy On Men’s Facial Care Products. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 11(1). https://doi.org/10.25139/sng.v11i1.3534

Triwibowo, A., & Zamora, R. (2016). Pengaruh Lingkungan Kerja, Disiplin Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Kantor Pelayanan Grapari Telkomsel Cabang Batam. Jurnal Equilibiria Universitas Riau, 3(2).

Wiranto, R., & Syakurah, R. A. (2022). Factors affecting readiness toward online learning among medical students during COVID-19 pandemic in Indonesia. International Journal of Evaluation and Research in Education, 11(2). https://doi.org/10.11591/ijere.v11i2.21673