A Study on Customers Preference Towards Digital Banking in Modernity

Authors

  • Kavya J Aisha Assistant Professor, Department of Management, HKBK Degree College, Bangalore North University
  • Ramya Rakesh Assistant Professor, Department of Management, HKBK Degree College, Bangalore North University

DOI:

https://doi.org/10.55927/eajmr.v1i8.1135

Keywords:

Digital Banking, Online Banking, Customer Perception, Technology in Banking Sector.

Abstract

Banking sector is indispensable in our routine life, as it encourages the customers to ameliorate themselves in the digital world. Here the customers include the general public, the Government, Merchandiser and the Entrepreneur which helps them (Customers) to access the digital world instantly. It helps the society to move from traditional banking to digital banking which makes the work a little more attainable. It is observed that the banking sector has thrived into the digital world. This paper concentrates on the innumerable scope in the upcoming digitalized world. The core focus of this study is Customers' perception towards Digital Banking in Modernity. 

References

Dr. P.K. Srivastava, Banking Theory and Practice, Himalaya Publishing House, Tenth Revised Edition, 2007.

H.R. Appannaiah, Ramanath. H.R.Business Research Methods, Himalaya Publishing House, First Edition 2014.

Dr. K.Venkataramana, Banking regulations and operations, Seven Hills Book Publication, First Edition Jan 2017.

Suman M.Divakara Reddy N, SumaC.V. Shylaja. N, E-Business, Vision Book House First Edition 2015.

Sushil Bhardwaj, Puneet Kumar, E-Business, Kalyani Publishers, 2016.

Basha, S. M., & Ramaratnam, M. S. (2017). Construction of an Optimal Portfolio Using Sharpe's Single Index Model: A Study on Nifty Midcap 150 Scrips. Indian Journal of Research in Capital Markets, 4(4), 25-41.

JagadeeshBabu, M. K., SaurabhSrivastava, S. M., & AditiPriya Singh, M. B. S. (2020). INFLUENCE OF SOCIAL MEDIA MARKETING ON BUYING BEHAVIOR OF MILLENNIAL TOWARDS SMART PHONES IN BANGALORE CITY. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(9), 4474-4485.

Basha, M., Singh, A. P., Rafi, M., Rani, M. I., & Sharma, N. M. (2020). Cointegration and Causal relationship between Pharmaceutical sector and Nifty–An empirical Study. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 8835-8842.

Shaik, M. B., Kethan, M., Rani, I., Mahesh, U., Harsha, C. S., Navya, M. K., & Sravani, D. (2022). WHICH DETERMINANTS MATTER FOR CAPITAL STRUCTURE? AN EMPIRICAL STUDY ON NBFC'S IN INDIA. International Journal of Entrepreneurship, 26, 1-9.

Agrawal, D. K. (2022). An Empirical Study On Socioeconomic Factors Affecting Producer’s Participation In Commodity Markets In India. Journal of Positive School Psychology, 2896-2906.

DrSanthosh Kumar, V., & Basha, S. M. (2022). A study of Emotional Intelligence and Quality of Life among Doctors in PandemicCovid 19. International Journal of Early Childhood, 14(02), 2080-2090.

Krishnamoorthy, D. N., & Mahabub Basha, S. (2022). An empirical study on construction portfolio with reference to BSE. Int J Finance Manage Econ, 5(1), 110-114.

Shaik, M. B., Kethan, M., Jaggaiah, T., & Khizerulla, M. (2022). Financial Literacy and Investment Behaviour of IT Professional in India. East Asian Journal of Multidisciplinary Research, 1(5), 777-788.

Mohammed, B. Z., Kumar, P. M., Thilaga, S., & Basha, M. (2022). An Empirical Study On Customer Experience And Customer Engagement Towards Electric Bikes With Reference To Bangalore City. Journal of Positive School Psychology, 4591-4597.

Basha, S. M., Kethan, M., & Aisha, M. A. A Study on Digital Marketing Tools amongst the Marketing Professionals in Bangalore City.

Basha, S. M., & Kethan, M. (2022). Covid-19 Pandemic and the Digital Revolution in Academia and Higher Education: an Empirical Study. Eduvest-Journal of Universal Studies, 2(8), 1-648.

Shaik, M. B., Kethan, M., & Jaggaiah, T. (2022). Financial Literacy and Investment Behaviour of IT Professional With Reference To Bangalore City. Ilomata International Journal of Management, 3(3), 353-362.

M. Kethan, & Mahabub Basha S. (2022). Relationship of Ethical Sales Behaviour with Customer Loyalty, Trust and Commitment: A Study with Special Reference to Retail Store in Mysore City. East Asian Journal of Multidisciplinary Research, 1(7), 1365–1376. https://doi.org/10.55927/eajmr.v1i7.874

Prakash, M., & Manyam, K. (2018). Changing Paradigms of Service Sector Employment in India. INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS), 5(1).

Murthy, B. S. R., Manyam, K., Sravanth, K., & Ravikumar, M. (2018). Predicting Bankruptcy of Heritage Foods Company by Applying Altman’s Z-Score Model. INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY (IJIRT), 4(12).

Rajasulochana, D., & Khizerulla, M. (2022). Service Quality In SBI: An Assessment Of Customer Satisfaction On E-Banking Services. Journal of Positive School Psychology, 4585-4590.

Murthy, B. S. R., Manyam, K., & Manjunatha, M. (2018). A Study on Comparative Financial Statement of Hatsun Agro Product Ltd (With Reference Last Five Financial Year 2013 To 2017). International Journal for Science and Advance Research In Technology JSART, 4, 2395-1052.

Prakash, M., & Manyam, K. (2018). Effectiveness and Efficiency of E Governance in Andhra Pradesh. International Journal of Advanced Scientific Research & Development, 5(01).

Downloads

Published

2022-09-30

How to Cite

Aisha, K. J., & Ramya Rakesh. (2022). A Study on Customers Preference Towards Digital Banking in Modernity. East Asian Journal of Multidisciplinary Research, 1(8), 1545–1554. https://doi.org/10.55927/eajmr.v1i8.1135