The Influence of Film Tourism on Interest in Visiting Lake Toba Tourist Destinations Mediated by Motivation: (Case Study of the Movie "Ngeri-Ngeri Sedap")
DOI:
https://doi.org/10.55927/eajmr.v3i12.11857Keywords:
Destination Image, Motivation, Interest in Visiting, Film TourismAbstract
This study aims to determine the effect of the Ngeri-Ngeri Sedap film on interest in visiting Lake Toba tourist destinations mediated by motivation (case study film "Ngeri-Ngeri Sedap "). This study employs quantitative approaches and data collection techniques, including the distribution of Likert scale questionnaires. The population in this study was 2,886,121 people with a sample using the 10% percentage Sovin formula with a total of 100 respondents. By using SmartPLS 4.0 software, data testing techniques use the R-Square Test, Validity Test, Reliability Test and Hypothesis Test using Bootstrapping. The results of this study indicate that the destination image in the movie Ngeri-Ngeri Sedap has a significant effect on interest in visiting Lake Toba tourist destinations in mediation Motivation.
References
Ayu, D. A. A., Suharyono, & Wilopo. (2015). Peran Promosi Melalui Film dalam Meningkatkan Jumlah Kunjungan Wisatawan (Perbandingan antara Film " Eat, Pray, Love " dengan Film yang Berlatar Belakang Destinasi Wisata). Jurnal Administrasi Bisnis, 26(1), 1–7. PROMOSI PARIWISATA MELALUI FILM DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN (Perbandingan antara Film “Eat, Pray, Love†dengan Film yang Berlatar Belakang Destinasi Wis
Bimo, G., & Putra, S. (2015). (n.d.). KEPUTUSAN BERKUNJUNG ( Survei pada Pengunjung Taman Rekreasi PT . Selecta , Kota Batu , Jawa Timur ). 26(2), 1–8.
Chasanah, R. N., & Wijaya, A. (2020). Pengaruh Motivasi Wisata Dan Destination Image Terhadap Niat Wisatawan Untuk Berkunjung Ke “ 10 New Bali.” Value : Jurnal Manajemen Dan Akuntansi, 15(2), 268–280. https://doi.org/10.32534/jv.v15i2.1476
Connel, J. (2012). Film tourism – Evolution, progress and prospects, Tourism Management,. 33(5), 1007–1029.
Deneski, E. M., Asyik, B., & Zulkarnain. (2020). Motivasi Wisatawan Berkunjug Ke Objek Wisata Pantai Mutun. Jurnal Penelitian Geografi, 8(1), 14–20.
Echtner, C. M., and J. R. B. R. (1991). “The Meaning and Measurement of Destination Image.” Journal of Tourism Studies, 14(1), 2: 2-12.
Halimatussaddiah, M., & Hilmiatus, S. (2017). Pengaruh Daya Tarik dan Aksesibilitas Terhadap Minat Berkunjung Wisatawan ke Air Terjun Ponot di Desa Tangga Kecamatan Aek Songsongan Kabupaten Asahan. 1151–1160.
Hanif, A., & Mawardi, A. K. M. K. (2016). DAMPAKNYA TERHADAP LOYALITAS WISATAWAN ( Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu ). Jurnal Administrasi Bisnis (JAB), 38(1), 44–52.
Herlambang, R. M., & Adikampana, I. M. (2019). Pengaruh Film “Ada Apa Dengan Cinta 2” Terhadap Perkembangan Pariwisata Di Kabupaten Magelang. Jurnal Destinasi Pariwisata, 7(1), 174. https://doi.org/10.24843/jdepar.2019.v07.i01.p26
Herman, & Savira Wira Putri. (2022). Pengaruh Motivasi Wisatawan Domestik terhadap Minat Kunjung ke Kuta Mandalika. Journal of Mandalika Review, 1(1), 29–37. https://doi.org/10.55701/mandalika.v1i1.6
Hudson, S., & Ritchie, J. B. (2005). Film tourism and destination marketing: the case of captain corelli’s mandolin. Journal of Vacation Marketing, Vol.12, 256–268.
Javier, F. (2023). Film Indonesia Terlaris 2022. Tempo.Co. https://data.tempo.co/data/1602/kkn-di-desa-penari-film-indonesia-terlaris-2022-sekaligus-sepanjang-masa
Kusumawardhana, & Imanjaya, E. (2018). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. 3, 9–28.
Lestari, D. A., Suhartanto, D., & Amalia, F. A. (2020). Pengaruh Pariwisata Film terhadap Minat Berkunjung: Penelitian Kasus Film “Ada Apa dengan Cinta 2.” Prosiding Industrial Research Workshop and National Seminar, 11(1), 1146–1151.
Lopes, S. D. F. (2011). Destination image: Origins, Developments and Implications. PASOS. Revista de Turismo y Patrimonio Cultural, 9(2), 305–315. https://doi.org/10.25145/j.pasos.2011.09.027
Maulasena, M. F. (2021). Pengaruh Film Dilan 1990 Terhadap Minat Kunjungan Ke Kota Bandung Dalam Masa Pandemi Covid-19 Dengan Moderasi Perceived Risk. 15(1), 18–44.
Mclntosh, R. ., Goeldner, C. ., & Ritchie, J, R. . (1995). Tourism: principles, practices, philosophies. John Wiley and Sons.
Octavia, A., & Sriayudha, Y. (2018). the Decision of Visiting and Tourists Behaviour. Journal of Business Studies and Management Review (JBSMR), 1(2), 66–71.
Pradhono, C., Minawati, R., & Krisna, A. (2020). Dampak Pemilihan Lokasi Pembuatan Film Terhadap Promosi Pariwisata. Artchive: Indonesia Journal of Visual Art and Design, 1(2), 83. https://doi.org/10.53666/artchive.v1i2.1626
Purwowidhu, C. (2023). Kian Melesat di 2023, Pariwisata Indonesia Bersiap Menuju Level Prapandemi. Media Keuangan.
Simarmata, H. M. P., & Saragih, R. S. (2020). Brand image sebagai Strategi Peningkatan Jumlah Wisatawan Danau Toba “Monaco of Asia” di Kabupaten Samosir. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(2), 533–537. https://doi.org/10.34007/jehss.v3i2.357
Sinulingga, S. (2021). The Making of Tourism Film as an Instagramable Promotion Media in Harian Boho District, Samosir District. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 512–527. https://doi.org/10.33258/birci.v4i1.1635
Sudiarta, I. N. (2012). Membangun Citra (Destinasi) Pariwisata Seberapa Pentingkah? Jurnal Ekonomi Dan Pariwisata, 7(1), 60–75.
Suwandari, & Lusi. (2008). Pengaruh Promotional Mix Pada Peningkatan Volume Penjualan Kosmetika Skiva PT. Cosmolab Prima di Purwokerto. 1.
Tamtomo, H., & Putra, I. E. (2020). Pengaruh Destination Image Terhadap Motivasi Berkunjung Dan Kepuasan Konsumen. ILTIZAM Journal of Shariah Economic Research, 4(1), 39. https://doi.org/10.30631/iltizam.v4i1.575
Yakup, A. P. (2019). Pengaruh Sektor Pariwisata Terhadap Pertumbuhan Ekonomi Di Indonesia. Universitas Airlangga.
Yoeti, D. H. O. A. (2006). Perencanaan strategis pemasaran daerah tujuan wisata. Pradnya Paramitha.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Elesabet Octaria Limbong, Erida Erida, Sylvia Kartika Wulan
This work is licensed under a Creative Commons Attribution 4.0 International License.
