Digital Activism of Wahana Lingkungn Hidup Indonesia (Walhi) Hashtag in Voicing Environmental Issues on Social Media

Yofiendi Indah Indainanto; Rachela Belinda  Fatharani; Rizki  Halim; Deony Dewanggi  Mulyono

doi:10.55927/eajmr.v3i12.12500

Authors

Yofiendi Indah Indainanto Universitas Diponegoro, Indonesia
Rachela Belinda Fatharani Universitas Diponegoro, Indonesia
Rizki Halim Universitas Diponegoro, Indonesia
Deony Dewanggi Mulyono Universitas Diponegoro, Indonesia

DOI:

https://doi.org/10.55927/eajmr.v3i12.12500

Keywords:

Walhi, Social Media, Environmental Issues

Abstract

The purpose of the research is to understand the impact of digital campaign strategies on changing people's behaviour and actions towards environmental protection. This research method uses a qualitative study by looking at social media posts on @walhi.national. The findings show that Walhi has played an important role in promoting the environmental awareness movement in Indonesia. The dominant themes include the criminalisation of environmental activists, opposition to mining and land reclamation projects, and forest conservation. Through the use of hashtags, Walhi has been very effective in raising awareness of environmental issues. However, the extensive use of hashtags reduces the connectivity between content. The strategies used by Walhi, the use of relevant hashtags, strong narratives and collaboration between central and regional Walhi are considered capable of building an environmental movement. Strengthening the environmental movement and raising public awareness are Walhi's strategies for mobilising support.

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