The Effect of Financial Literacy, Profit Sharing and Social Influence on Saving Interests : Case of Non-Muslim Customers at Islamic Bank in Bekasi

Authors

  • Supriyanto Departemen of Economic and Business, Universitas Bhayangkara
  • Bayu Seno Pitoyo Departemen of Economic and Business, Universitas Bhayangkara
  • Milda Handayani Departemen of Economic and Business, Universitas Bhayangkara

DOI:

https://doi.org/10.55927/eajmr.v2i1.2594

Keywords:

Finance Literacy, Profit Sharing, Social Influence, Saving Interests

Abstract

This study was used to measure the effect of Financial Literacy, Profit Sharing and Social Influence on Saving Interests in Non-Muslim Customers at Islamic Bank Branch X Bekasi City. This research is a quantitative study in which the object used is the Non-Muslim Customers at Islamic Bank Branch X Bekasi City. The number of samples used in this study were 70 respondents. The design used in this research is hypothesis testing using the structural equitation model (SEM) – SmartPLS 3.0. The results of this study provide an explanation that the variables of finance literacy have a positive effect on saving interests in Non-Muslim Customers at Islamic Bank Branch X Bekasi City, Profit Sharing have a positive effect on saving interests in Non-Muslim Customers at Islamic Bank Branch X Bekasi City and Social Influence have thas no effect on saving interests in Non-Muslim Customers at Islamic Bank Branch X Bekasi City. This research has a limited object of research which is only carried out on the Non-Muslim Customers at Islamic Bank Branch X Bekasi City. This is used as a suggestion for future researchers. The novelty in this study combines the variables of Non-Muslim Customers at Islamic Bank Branch X Bekasi City.

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Published

2023-01-31

How to Cite

Supriyanto, Bayu Seno Pitoyo, & Milda Handayani. (2023). The Effect of Financial Literacy, Profit Sharing and Social Influence on Saving Interests : Case of Non-Muslim Customers at Islamic Bank in Bekasi . East Asian Journal of Multidisciplinary Research, 2(1), 263–270. https://doi.org/10.55927/eajmr.v2i1.2594

Issue

Vol. 2 No. 1 (2023): January 2023

Section

Articles

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Copyright (c) 2023 Supriyanto, Bayu Seno Pitoyo , Milda Handayani

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