Psychological Messages in the Linguistic Landscape of Humbang Hasundutan Regency Tourist Destinations: Tourists' Perspectives

Authors

  • Selli Universitas Sumatera Utara
  • Robert Sibarani Universitas Sumatera Utara
  • Rujiman Universitas Sumatera Utara
  • Morida Siagian Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/eajmr.v2i6.4685

Keywords:

Psychological, Messages, Tourist Destinations, Regional Planing

Abstract

This study aims to explore the psychological messages contained in the linguistic landscape of tourist destinations of Humbang Hasundutan Regency, seen from the perspective of tourists. Tourist destinations play an important role in creating unique and enthralling experiences for tourists. This research method involved in-depth interviews with several tourists who had visited Humbang Hasundutan Regency. The collected data were analyzed using a qualitative approach, focusing on identifying emerging themes related to psychological messages in the linguistic landscape. The results showed that the linguistic landscape of Humbang Hasundutan Regency communicated diverse psychological messages. Tourists express that the use of local languages, cultural symbols, and local stories in destination signs, banners, and brochures provides a sense of authenticity and cultural richness that influences their perception of the place. In addition, the use of persuasive and descriptive language in tourist descriptions and interactions with locals also exerts a significant influence on the emotional mood of tourists.

References

Abdullah (2015). Language Landscape of People's Discourse in Maintaining Cultural Identity in the Era of Globalization. Journal of Language and Culture Dynamics, 13(2), 104-115.

Afandi, Abdullah Khozin. 2007. Phenomenology, understanding of Edmund Russerl's thoughts, Surabaya: Institute for Philosophy and Religion

Elsa, A. 2004. Quantitative and Qualitative Research and Their Combinations in Psychological Research. Yogyakarta: Student Libraries.

Andriani, Durri et al. 2017. Research Methods. South Tangerang: The Open University

Creswell, JW (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Creswell, JW, & Poth, CN (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.

Danesi, M. 2004a. A Basic Course in Anthropological Linguistics. Toronto: Canadian Scholar's Press.

Denzin, NK, & Lincoln, YS (2011). The Sage handbook of qualitative research. Sage publications.

Dewi, NNS (2016). The linguistic landscape of tourist directions in Penglipuran Village, Bangli Regency. Journal of Indonesian Tourism and Development Studies, 4(1), 23-32.

Duranti, Alessandro (1997), Linguistic Anthropology, Cambridge University Press, Cambridge.

Setiadi, B. (2015). Urban and regional planning. Publisher Gadjah Mada University Press.

Setyosari, Punaji. 2010. Research and Development Research Methods. Jakarta: Kencana.

Shohamy, E and Gorter, D., 2008. (eds) Linguistic Landscape: Expanding the Scenery. Routledge

Downloads

Published

2023-06-29

How to Cite

Selli, Sibarani, R., Rujiman, & Siagian, M. . (2023). Psychological Messages in the Linguistic Landscape of Humbang Hasundutan Regency Tourist Destinations: Tourists’ Perspectives. East Asian Journal of Multidisciplinary Research, 2(6), 2397–2410. https://doi.org/10.55927/eajmr.v2i6.4685

Issue

Section

Articles