Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency)

Authors

  • Ryan Firdiansyah Suryawan Sekolah Tinggi Penerbangan Aviasi, Jakarta
  • Kamsariaty Kamsariaty Akademi Maritim Nusantara, Banjarmasin
  • Erni Pratiwi Perwitasari Institut Transportasi dan Logistik Trisakti, Jakarta
  • Evaf Maulina Sekolah Tinggi Penerbangan Aviasi, Jakarta
  • Alfi Maghfuriyah Universitas Global Jakarta, Depok
  • Tri Susilowati Sekolah Tinggi Penerbangan Aviasi, Jakarta

DOI:

https://doi.org/10.55927/eajmr.v2i12.6960

Keywords:

Digital Strategy, Brand Image, Customer Loyalty, Umrah and Hajj Travel Agency

Abstract

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.

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Published

2024-01-01

How to Cite

Suryawan, R. F., Kamsariaty, K., Perwitasari, E. P., Maulina, E., Maghfuriyah, A., & Susilowati, T. (2024). Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency). East Asian Journal of Multidisciplinary Research, 2(12), 5045–5056. https://doi.org/10.55927/eajmr.v2i12.6960