Entrepreneurial Spirit of Vegetable Vendors at Kliwon Market: A Competence Paradox Analysis

Gentur Ageng Sejati; Dumasari Dumasari; Sulistyani Budiningsih; Watemin Watemin

doi:10.55927/ijaea.v5i1.16151

Authors

Gentur Ageng Sejati Universitas Muhammadiyah Purwokerto
Dumasari Dumasari Universitas Muhammadiyah Purwokerto
Sulistyani Budiningsih Universitas Muhammadiyah Purwokerto
Watemin Watemin Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.55927/ijaea.v5i1.16151

Keywords:

Entrepreneurial Spirit, MSMEs, Vegetable Vendors, Traditional Market, Business Strategy

Abstract

The agricultural sector remains a critical pillar of Indonesia's micro-economy. This study exhaustively analyzes the entrepreneurial spirit among Micro, Small, and Medium Enterprises (MSMEs), specifically vegetable vendors at Kliwon Market, Karanglewas. Furthermore, it identifies structural and psychological obstacles to business development. Employing a descriptive quantitative method, 75 respondents were selected via Cluster and Convenience Sampling. Findings reveal a "competence paradox": vendors exhibit high operational spirit (Responsibility 4.80, Self-Confidence 4.72) but significant strategic weaknesses (Risk-Taking 3.86). Internal obstacles, primarily a lack of innovation (34.7%), outweigh external factors. The study suggests that traditional market sustainability relies heavily on transforming vendor mindsets from survivalist to growth-oriented through financial literacy and collective supply chain efficiency.

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