Strategy to Strengthen Unumart's Performance through the Role of Digital Payment Optimization in the First Quarter of 2025

Dina Nadiyah Faiqoh; Sastya Putri; Denny Kurniawan; Reni Diah Setyowati; Nuari Anisa Sivi

doi:10.55927/jambak.v4i1.16412

Authors

Dina Nadiyah Faiqoh Universitas Lampung
Sastya Putri Universitas Lampung
Denny Kurniawan Universitas Lampung
Reni Diah Setyowati Universitas Lampung
Nuari Anisa Sivi Universitas Lampung

DOI:

https://doi.org/10.55927/jambak.v4i1.16412

Keywords:

Digital Payment, QRIS, MSME Performance, Sales

Abstract

Digital transformation emphasizes digitalization as a strategy for enhancing efficiency and competitiveness. The shift to tech-based payment systems, like QR Codes and e-wallets, simplifies transactions, boosting operational efficiency and potential sales for businesses. This study aims to empirically test the effect of Digital Payments (QRIS) on UNU Mart Performance (Sales). This study is a causal research with quantitative methods. The examples obtained through purposive sampling techniques, from 90 data only 70 can be processed during the first 3 months of 2025, using primary data from the UNU Mart cashier application. In this study, SPSS statistical software version 24 was used. The results of the study showed that the variables taken, namely QRIS on Sales, were proven to have a positive and significant effect. In addition, seen from the multiple correlation, more than 50% of QRIS variables affect Sales.

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