Maintaining the Quality of the Institution by Implementing the Education Services Mix

Eneng Siti  Suherni; Achmad  Wahyudin; Abdul  Mu’in

doi:10.55927/jeda.v2i4.6709

Authors

Eneng Siti Suherni UIN Sultan Maulana Hasanuddin Banten
Achmad Wahyudin UIN Sultan Maulana Hasanuddin Banten
Abdul Mu’in UIN Sultan Maulana Hasanuddin Banten

DOI:

https://doi.org/10.55927/jeda.v2i4.6709

Keywords:

Quality, Marketing Mix, Education Services

Abstract

Nowadays, the challenges for educational institutions are starting to increase in competition, so that there are many educational institutions offering services. An educational institution must be able to maintain quality so as to market the institution, maintain the value of its existence or existence. Various interesting events occur when implementing education, when accepting new prospective students, people are now starting to be smart in choosing educational institutions for their sons/daughters. The institution must have a good image in view. To create a brand image for educational institutions, an appropriate marketing strategy for educational services is needed, namely the 7P marketing theory. The elements of the educational services marketing mix consist of seven educational services marketing tools, which are also known as 7p; Product, Price, Place, Promotion, People, Physical Evidence, Process, Field of analysis; school environment, school products and services, customers or stakeholders, and school competitors. School competitive strategy; 1. Reduction of education costs, 2. Quality of education. 3. Educational innovation strategy.

Downloads

Download data is not yet available.

References

Fajarrini, A., & Fetty, E. (2020). PEMASARAN JASA PENDIDIKANDI LEMBAGA PENDIDIKAN ANAK USIA DINI. Journal of Islamic Early Chilhood Education, 01(01).

Fitriyanto, F., Rahmi Shinta, M., La Ode, Y., & Mutiah, T. (2021). IMPLEMENTASI MANAJEMEN PEMASARAN JASA DI SMK TARUNA BHAKTI DEPOK. Jurnal Mitra Manajemen, 5(5). https://doi.org/10.52160/ejmm.v5i5.533

Kurniatun, T. C. (2018). OPTIMALISASI CITRA PERGURUAN TINGGI SWASTA MELALUI PENGUATAN INTERELASI PEMASARAN JASA SATUAN PENDIDIKAN. Jurnal Administrasi Pendidikan, 25(1). https://doi.org/10.17509/jap.v25i1.11571

M Dayat. (2019). STRATEGI PEMASARAN DAN OPTIMALISASI BAURAN PEMASARAN DALAM MEREBUT CALON KONSUMEN JASA PENDIDIKAN. Jurnal Mu’allim, 1(2). https://doi.org/10.35891/muallim.v1i2.1629

Musty, B. (2019). Peningkatan Nilai Jasa Pendidikan Melalui Pengembangan Bauran Pemasaran. Jurnal MANAJERIAL, 6(1). https://doi.org/10.17509/manajerial.v6i1.16558

Prihatin, R. P., & Ahmad, I. F. (2020). STRATEGI PEMASARAN JASA PENDIDIKAN DALAM UPAYA MENINGKATKAN MINAT SISWA BARU DI MTSN 5 SLEMAN YOGYAKARTA. Journal EVALUASI, 4(2). https://doi.org/10.32478/evaluasi.v4i2.381

Uliyatul Mukaromah, & Fadly, W. (2022). Pemasaran Jasa Pendidikan dalam Meningkatkan Brand Image di MI Al Kautsar Durisawo Ponorogo. Excelencia: Journal of Islamic Education & Management, 2(02). https://doi.org/10.21154/excelencia.v2i02.752

Utami, A. S. (2020). Analisis Bauran Pemasaran Universitas Paramadina (Studi Empiris Mahasiswa D3 dalam Melanjutkan S1). Artikel Karya Ilmiah Mahasiswa.

Wahyudi, K. (2018). Manajemen Pemasaran Pendidikan. Kariman: Jurnal Pendidikan Dan Keislaman, 4(2).